2027 Beauty & Personal Care Predications – October 29, 2026 10 AM Central Time, USA.
As consumers take a more holistic approach to beauty and wellbeing, brands face new expectations around trust, proof and relevance.
Join Mintel’s Beauty & Personal Care specialists for a live discussion exploring two key Predictions shaping the future of the industry: Built Around the Goal and Trust Is Earned in Public.
Discover how changing routines, rising expectations and shifting definitions of value are reshaping the beauty landscape, and what these changes mean for innovation and long-term growth. Bring your questions and join the conversation live with our analysts.
In this session, you’ll discover how these Predictions will shape consumer expectations, influence brand strategy and create new opportunities for growth in 2027 and beyond.
Built Around the Goal
Mintel predicts the next wave of growth in beauty will come from systems built around goals or outcomes beyond the face, at every level of commitment, and from consumers beauty has yet to reach.
Trust Is Earned in Public
Mintel predicts a product will stay in orbit only while it proves itself: to the consumer, to the people around them and to the machine.
- Americas
- Beauty and Personal Care
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