2027 Beauty & Personal Care Predictions – NAM

2027 Beauty & Personal Care Prediction- October 29, 2026 10 AM Central Time, USA.

A New Universe Is Born.

Until now, the brand sat at the centre and the consumer orbited it. The pull has reversed. The consumer is the sun.

Around them turn products, services and data, held close or released by a single force: results. Under that pull, the boundaries between categories erode. The behaviour that shaped the last decade of growth will not shape the next. Behaviour driven by goals, and the systems consumers build to pursue them.

Join our Beauty & Personal Care experts as they reveal what it takes to earn a place in consumers’ orbit, and how brands can turn that place into lasting growth.

Get Into Orbit, Built Around the Goal
Mintel predicts the next wave of growth in beauty will come from systems built around goals beyond the face, at every level of commitment, and from consumers beauty has yet to reach.
Goals: Look Well for Longer · Feel Well · Stay Protected · Feel Confident

Stay In Orbit, Trust Is Earned in Public
Mintel predicts a product will stay in orbit only while it proves itself: to the consumer, to the people around them, and to the machine.
Proof: Proof the Consumer Can See · Proof Others Can See · Proof the Machine Can Read · Proof Over Time