Mintel’s new methodology identifies where the next wave of growth opportunities will emerge – and how to act on them.
CPGs invest in innovation, often without the confidence that they’re backing the right opportunities.
Too many decisions are still made in the dark, with incomplete signals and unclear direction on where future growth will come from.
The result is a constant tension: high stakes, high spend and uncertainty about impact.
Demand & Supply brings together Black Swan Data’s demand signals with Mintel’s product launch data to create a complete, predictive view of opportunity.
It’s helping innovation teams prioritise the right growth opportunities for investment and bring bold new ideas to market.
See Demand & Supply in action
How it works
The Demand & Supply landscape
This methodology helps CPG teams visualise the crowded spaces and whitespaces in their categories.
From strategy to execution:
Identify the whitespace and growth opportunities shaping the future of your category.
Define how your brands and products can differentiate, grow and win – without cannibalising each other.
Turn emerging opportunities into winning innovation ideas that drive trial and repeat.
Already have a growth framework?
Case Study: Uncovering flavour whitespace in Vodka, powered by Demand & Supply
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With vodka flavour innovation crowded around familiar fruit and sweet profiles, a global spirits brand needed to find where future flavour demand was heading and real whitespace existed.
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To uncover new growth opportunities in your category, fill out the form below.
