The next billion-dollar soda?

The emergence of prebiotic drinks like Poppi and Olipop transformed the soda space. But what’s next?

In this report, we use Mintel’s NEW Demand & Supply methodology to uncover the next big opportunity in carbonated soft drinks (CSDs).

We’ve combined Mintel’s product launch data with Black Swan’s demand signals to pinpoint the emerging whitespaces in the drinks category.

The case for protein soda

Protein in drinks is not a new idea. But a genuinely refreshing, flavor-forward protein soda? That’s still waiting to be made.

Consumers are already there – home-hacking their own protein sodas, combining protein products with sparkling drinks to create something the market hasn’t delivered yet. The demand is established. The supply is almost non-existent.

Using the Demand & Supply methodology, this report maps the full CSD opportunity landscape – identifying protein soda as the biggest whitespace in the category and showing exactly what it will take to win there first.

Also in this report:

  • The whitespaces and emerging demand signals to monitor in CSDs
  • Why existing protein drinks are failing consumers on taste and texture
  • How clear protein unlocks a lighter, more refreshing format
  • The innovation principles behind a winning protein soda
  • Concept inspiration showing what a breakthrough product could look like

Download the report now to discover the next big opportunity in CSDs — and how to act on it before the window closes.

The Next BIG Whitespace in Drinks