Mintel Consulting: Our Research Methodologies
Our specialist and bespoke research methods at Mintel Consulting combine to give you tailored answers to propel growth.
How We Identify Demand, Growth and Innovation Opportunities
Recognising that every project is unique, our agile methods combine to deliver bespoke solutions to your business challenges. We leverage a powerful suite of tools – predictive modelling, trend analysis, competitive intelligence, primary research, and more – to uncover the insights that drive your success. Our methods focus on crafting tailored strategies that align with your specific growth ambitions.
Predictive Modelling & Advanced Analytics
We turn data into actionable insights. In an era when agility is key, these methodologies enable you to anticipate trends and make informed decisions that keep you one step ahead of the competition.
By analysing historical patterns in consumer, category, and product data we can predict future outcomes so your business gains clarity in navigating market complexities and maximising opportunities.
Trends & Foresight
Methodologies like PESTLE, SWOT, and scenario planning are the secret weapons for planning the future and staying ahead of the curve. They analyse political, economic, social, technological, legal and environmental factors to uncover emerging opportunities and threats.
In today’s fast-paced business world, companies that anticipate trends thrive while those who don’t, fall behind. Our consultants wield these methodologies with unmatched precision – they combine cutting-edge technology with deep industry knowledge to deliver actionable forecasts that drive your strategic decisions.
Competitive & Business Intelligence
Mintel’s competitive, marketing, and business intelligence capabilities involve the systematic collection, analysis, and interpretation of data related to market trends, consumer behaviour and competitor strategies.
By leveraging advanced analytics tools and methodologies, we extract actionable insights to inform strategic brand positioning, marketing campaigns, and product development initiatives.
Mintel provides clients with data-driven recommendations, optimise brand performance, and stay ahead of market shifts, ultimately driving sustainable growth and competitive advantage.
Social Listening
We combine our knowledge of what consumers think and buy, what they say about topics, products and brands with the power of industry-leading social listening tools.
Our consultants analyse online conversations and identify themes in real-time conversation around any trend, space, flavour, or consumer cohort.
Primary Research
Mintel Consulting offers world-class qualitative research, providing deep insights into complex issues that numbers alone cannot convey. Our team is adept at uncovering the nuances of human behaviour, attitudes, and motivations, allowing us to deliver rich, contextual understanding and actionable recommendations for our clients. Mintel Consulting completes qualitative research with consumer and B2B audiences.
Mystery Shopping
Mintel’s product retrieval and quality assurance services can give clients a window into competitors’ strategies, and into a whole world of inspiration beyond.
Our 27,000-person network of independent contractors can help gain sight-line in local markets around the globe.
It’s where sales and marketing theories play out in practice, where you can find out what’s going on at the coalface of consumer choice – in stores, on shelves, in service, on price tags.
Ideation Workshops
Innovation workshops are dynamic, high-energy sessions designed to spark creativity and solve complex problems through collaborative brainstorming and strategic thinking. These sessions are the catalyst for breakthrough ideas and transformative solutions.
Mintel Consulting leads these workshops with unparalleled expertise, blending deep category knowledge, innovation practices, and AI to ensure every session is not just productive but game-changing.
What would you like to ask?
To understand how we can help with your market, innovation and consumer growth plans, fill out the form below.
