Mintel Global Consumer

Understand and compare consumers across 36 markets.

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Mintel Global Consumer

Robust, big-picture data on what consumers want and why in the markets generating 85% of the world’s GDP.

What the world thinks

Built on a bi-annual survey of 36,000 individuals, we help you better understand your consumers and identify the markets you can target next.

Mintel Global Consumer allows you to uncover the differences and similarities in attitudes, preferences and behaviours in the world’s most important consumer markets.

Better data. Better decisions.

Uncover the differences and similarities in consumer behaviour and attitudes in 36 markets. Covering:

APAC: Australia, China, Hong Kong (China), India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Thailand, Vietnam.

AMERICAS: Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, USA.

EMEA: Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Nigeria, Norway, Poland, Spain, Saudi Arabia, South Africa, Sweden, UK.
Mintel Global Consumer
Mintel Global Consumer

Global Consumer can help with:

  • Marketing & Advertising +

  • Category Management +

  • Consumer Insights +

  • Research & Development +

VML

If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and rooted in fact. Mintel gives us all that. It’s a great brand and one that’s trusted by clients.

Wunderman Thompson

Mintel Global Consumer

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