Innovation is at the heart of every successful enterprise strategy. It’s new products, new markets and new ideas that keep every industry’s leaders ahead of the game. Mintel is where they get their inspiration.
We’re tracking innovation all the time, identifying trends and gaining insights from categories and regions outside your own, watching how other companies are approaching the market – all of it. Flavours, formulas, fragrances, packaging, ingredients, ideas – we see the hits and the misses and we watch how consumers respond so you can fuel your innovation pipeline.
So whether you want to take inspiration from our syndicated research or ask specific questions on how to innovate in particular markets, we can help.
Here are some of the questions about innovation we can help you answer
Who’s launching new products in my categories? + –
What are the emerging ingredients, fragrances and flavours in my industry or regions? + –
How can I discover and study new and unique packaging attributes, concepts and trends? + –
What white space opportunities are there for my brand? + –
How do I get products in my hands for testing? + –
Find out more about our innovation research solutions:
Request more information on innovation
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