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Uncover what drives consumer behaviours. Create and adapt your marketing and innovation strategies to meet the evolving needs of your consumers.

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Innovation is at the heart of every successful enterprise strategy. It’s new products, new markets and new ideas that keep every industry’s leaders ahead of the game.

Markets

No two markets are exactly alike. What works in one place is no guarantee of success in another. We can be your eyes and ears in the markets that matter.

Trends

To understand our ever-evolving world, it’s helpful to zoom out and see the entire landscape. From there trends emerge that can direct and influence culture, brand and markets.

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Mintel Reports

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Easy to digest, forward-looking and inspiring market research reports.

Consumer categories and markets researched, quantified and explained for your strategic advantage.

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Rooted in robust data and written by expert analysts, Mintel Reports are the trusted source for market research; they are your first step to understanding a category or market.

With thousands of market research reports to choose from, covering nearly every aspect of consumer spending, they deliver a comprehensive view of markets, consumers, products and competitive landscapes.

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More than 50,000 marketers, strategists and insight professionals worldwide rely on Mintel’s market research reports to improve consumer understanding, advance strategy, predict trends and market changes, develop new product concepts, monitor competitor activity and validate propositions. Let Mintel Reports be your guide to navigating the ever-evolving consumer landscape.

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Mintel Reports

Trusted by the world’s leading businesses.

Our reports can help with:

Marketing & Advertising + –

Category Management + –

Consumer Insights + –

Research & Development + –

Request more information on Mintel Reports