Mintel Reports China

The smartest way to understand Chinese consumer markets.

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Mintel Reports China

The year 2023 marks the 11th anniversary of the China Report. Mintel has been continuously, deeply and systematically looking into the Chinese consumer market and consumers for over a decade.

Over the past decade, the report has not only covered all areas of consumer life, food, clothing, housing and transportation, but also enriched its research methodology and data types; in response to the complex, diverse and ever-changing Chinese market, the report introduces a forward-looking library in 2024.

Mintel Reports
Consumer Research

Access to detailed consumer demographic breakdowns available through our data books to provide you with more detailed consumer research options.

Consumer Personas

Discover consumer personas for our food and beverage and beauty care series to accurately outline and analyse the needs and pain points of by specific target groups.

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