The year 2023 marks the 11th anniversary of the China Report. Mintel has been continuously, deeply and systematically looking into the Chinese consumer market and consumers for over a decade.
Over the past decade, the report has not only covered all areas of consumer life, food, clothing, housing and transportation, but also enriched its research methodology and data types; in response to the complex, diverse and ever-changing Chinese market, the report introduces a forward-looking library in 2024.
Access to detailed consumer demographic breakdowns available through our data books to provide you with more detailed consumer research options.
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