Trends

Discover trending market research, and consumer trend research, to understand how trends can direct, influence and change markets.

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Identify how your industry and consumers are changing with Mintel’s trend analysis. One of our key solutions is market intelligence that highlights how behaviours are changing, what the most important trends in your industry are, and which trends will affect your business.

For many businesses, staying cool, contrary, and innovative in their industry is the key to thriving within it. At Mintel, we help you take this to the next level with mapping connections between market trends, behaviour, and value. Whatever the focus, we define product trends and consumer trends to quantify what they mean for your business.

By asking what is changing, where is it happening, and why; we can predict what is next in your industry and show your business the way forward.

Here are some of the questions about trends we can help you answer

What are the trends I need to pay attention to? + –

Our approach to trends is both qualitative and quantitative. By tracking trends, analysing and interpreting consumer behaviour, Mintel helps you understand changes in culture, markets and brands so you can target consumers more effectively.
How can I capitalise on new trends and viral moments? + –

Our trend analysts look for the crucial connection between consumer trends, behaviour and values, to provide context for the sectors, demographics and global themes that matter to you. Mintel is here to show you the trends that matter to your business and how you can take advantage of the opportunities they bring.
What kinds of themes will appeal in this new market? + –

Mintel is on the ground and listening in every corner of the world. We use patterns in consumer behaviour to identify new markets for our clients and provide up-to-date industry and product news as well as trend observations.
Which trends should my business prioritise? + –

We start by identifying the trends. We can then help you quantify what they mean for your brand or clients. Clients validate the findings with Mintel consumer data and grounding them for practical use.
How can I use trends to innovate? + –

Backed by substantial research and analysis, Mintel helps clients generate original ideas, develop initial concepts based on emerging trends and market developments, and sparks inspiration. We can access individual category performance and validate proof of concept and accelerate the speed to market.

Find out more about our trend research solutions:

Find out more about our specific tools and services, or get in touch, and one of our friendly team will help you find what you need.

Trends

Understand what’s new and next in consumer behaviour.

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Reports

The smartest way to understand consumer markets.

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GNPD

The definitive source to track and analyse global product innovation.

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Global Consumer

Understand and compare consumers across 36 markets.

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Consulting

Custom insight to help you make better strategic marketing decisions.

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If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and rooted in fact. Mintel gives us all that. It’s a great brand and one that’s trusted by clients.

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Trends

Here are some of the questions about trends we can help you answer

What are the trends I need to pay attention to? + –

How can I capitalise on new trends and viral moments? + –

What kinds of themes will appeal in this new market? + –

Which trends should my business prioritise? + –

How can I use trends to innovate? + –

Find out more about our trend research solutions:

Request more information on trends