Discover trending market research, and consumer trend research, to understand how trends can direct, influence and change markets.

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Identify how your industry and consumers are changing with Mintel’s trend analysis. One of our key solutions is market intelligence that highlights how behaviours are changing, what the most important trends in your industry are, and which trends will affect your business.

For many businesses, staying cool, contrary, and innovative in their industry is the key to thriving within it. At Mintel, we help you take this to the next level with mapping connections between market trends, behaviour, and value. Whatever the focus, we define product trends and consumer trends to quantify what they mean for your business.

By asking what is changing, where is it happening, and why; we can predict what is next in your industry and show your business the way forward.

Mintel Trends

Here are some of the questions about trends we can help you answer

  • What are the trends I need to pay attention to? +

  • How can I capitalise on new trends and viral moments? +

  • What kinds of themes will appeal in this new market? +

  • Which trends should my business prioritise? +

  • How can I use trends to innovate? +

If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and rooted in fact. Mintel gives us all that. It’s a great brand and one that’s trusted by clients.

Wunderman Thompson

Mintel Trends

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