Consumer Insights
Uncover what drives consumer behaviours with Mintel’s consumer insights. Create and adapt your marketing and innovation strategies to meet the evolving needs of your consumers.
Consumer insights offer a deep understanding of behaviour and attitudes, acting as a compass for brands navigating today’s fluctuating market. By understanding consumer behaviours, attitudes, and evolving motivations, brands can identify growth opportunities, drive product development, and fine-tune their marketing strategies.
A deep understanding of consumers is at the heart of any successful brand. But to truly be consumer-centric, you have to know what questions to ask and how to ask them. That’s where we come in, we make the complex simple. We help you find the truths about what consumers want and why, fuelling your decision-making in an ever-evolving consumer landscape.
Our range of consumer-focused products is meticulously designed to build the foundations of your innovation and marketing strategies, ensuring that every decision you make is rooted in genuine consumer insight.
Our expertise stems from our data-driven surveys and research, an extensive global presence, and unrivalled expert analysis. With over 50 years of understanding and delivering consumer insights across 56 markets, we offer you a comprehensive view of both local and global consumer sentiment. Our category specialists analyse, interpret and forecast consumer behaviours, attitudes and motivations. This provides invaluable understanding and business resilience to over 50,000 professionals worldwide.
Consumer Insights at Mintel
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What’s driving how consumers feel and behave globally? + –
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How are evolving consumer behaviours impacting my category? + –
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What macro trends will impact consumer behaviour in the future? + –
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How can I gain deep insights about my target consumer and how they feel about my brand? + –
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Where can I access free Mintel consumer insights? + –
Find the right product for your brand
If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and rooted in fact. Mintel gives us all that. It’s a great brand and one that’s trusted by clients.
Wunderman Thompson
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