Consumers

Here are some of the questions about consumers we can help you answer

• How can I quickly understand what consumers want? + –

  The first place to look is a Mintel Report. Each offers a clear view of consumer desires across categories and market. Do you want to explore consumer preferences across the world? Mintel Global Consumer asks the same questions in 36 markets.

• How do I find out what my consumers’ shopping habits and spending priorities are? + –

  Mintel’s consumer insight research dives into the factors influencing purchasing habits across categories. Leverage our market data to support retail conversations and track new product launches and positioning strategies.

• How do I identify the key consumer trends in my market? + –

  What’s important will depend on your business and your target audience, but our Mintel Reports and Mintel Trends products leverage consumer insight research to track consumer sentiment, shifting priorities and emerging trends across specific regions, demographics and categories.

  For a deeper, bespoke dive, Mintel’s Consulting team can utilise various research methods to explore specific implications of trends for your brand.

• How do I identify new consumer segments? + –

  Mintel Reports and Mintel Global Consumer provide the context to benchmark your primary consumer findings and understand buyer behaviours. Mintel’s Consulting team can take this a step further by identifying consumer segments primed for your products or services.

• How can I identify the biggest consumer opportunities for my brand? + –

  We know consumers like nobody else. Our strategic advice is built on a foundation of robust consumer behaviour research and deep consumer insights. We analyse this data rigorously, uncovering how it connects with broader trends in culture, society and technology. This empowers you to optimise your products, designs, marketing and sales challenges to maximise your brand’s potential.