Competitors

Our competitive intelligence – your competitive advantage. Any advantage over the opposition can be transformative for your sales, your profits and your brand.

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Competitors

How are my competitors innovating? Is the competitive landscape changing? How can I win in my category?  

These are just some of the questions we can help you answer. We track the marketing, who’s launching new products and how they position them: the claims, incentives and offers. How they communicate, which media channels they invest in, and when. Whether your focus is online or in-store, product, price or promotion or a combination, we have a solution that can work for you.

Mintel Competitors

Here are some of the questions our competitive intelligence can help you answer

  • Which brands are launching new products in my category? +

  • How are my competitors promoting themselves? +

  • What are my competitors’ media buy strategies? +

  • How can I understand the competitive landscape in a new market? +

  • What is the opportunity space in my category? +

If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and rooted in fact. Mintel gives us all that. It’s a great brand and one that’s trusted by clients.

Wunderman Thompson

Mintel Competitors

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