Our competitive intelligence – your competitive advantage. Any advantage over the opposition can be transformative for your sales, your profits and your brand.

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How are my competitors innovating? Is the competitive landscape changing? How can I win in my category?  

These are just some of the questions we can help you answer. We research competitors by tracking the marketing, new product launches and how they position them: the claims, incentives and offers. How they communicate, which media channels they invest in, and when. Whether your focus is online or in-store, product, price or promotion or a combination, we have a solution that can work for you.

Mintel Competitors

Here are some of the questions our competitive intelligence can help you answer

  • Which brands are launching new products in my category? +

  • How are my competitors promoting themselves? +

  • What are my competitors’ media buy strategies? +

  • How can I understand the competitive landscape in a new market? +

  • What is the opportunity space in my category? +

If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and rooted in fact. Mintel gives us all that. It’s a great brand and one that’s trusted by clients.

Wunderman Thompson

Mintel Competitors

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