Uncover everything you need to know about your customers through Mintel’s consumer insights research, so you can adapt your strategy to their evolving needs.

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Any business is a relationship between brand and consumer, so if you’re not spotting consumer behaviour trends and responding to consumer needs, you’re missing a huge opportunity to innovate and adapt. Who are your consumers? What are their needs? What drives their purchasing decisions?

Mintel empowers you to answer these critical questions. We are experts in consumer research, and we can help you gain a comprehensive understanding of your target audience through consumer insights and consumer behaviour research. Our deep insights and analysis will provide you with what consumers want, and why.

Mintel Consumers

Here are some of the questions about consumers we can help you answer

  • How can I quickly understand what consumers want? +

  • How do I find out what my consumers’ shopping habits and spending priorities are? +

  • How do I identify the key consumer trends in my market? +

  • How do I identify new consumer segments? +

  • How can I identify the biggest consumer opportunities for my brand? +

If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and rooted in fact. Mintel gives us all that. It’s a great brand and one that’s trusted by clients.

Wunderman Thompson

Mintel Consumers

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