It’s where sales and marketing theories play out in practice, where you can find out what’s going on at the coalface of consumer choice – in stores, on shelves, in service, on price tags.
Mintel Field Services provides custom data collection and analysis. We can call on a network of more than 25,000 local field evaluators in more than 130 markets, all available to deliver the on-the-ground intelligence you need to inform your sales strategies and monitor those of your competitors.
It’s the difference between thinking you know your customers, your outlets, your presentation, and your quality and being sure that you do.
Plan. Act. Deliver.
Here are some of the more typical projects we work on:
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