No two markets are exactly alike. What works in one market is no guarantee of success in another market. We can be your eyes and ears in the markets that matter with our expert market research and intelligence.

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Why is market research important? Market research is important because it equips you with the knowledge to stay ahead in your industry. Knowing and understanding whether your market is growing, what opportunities and threats it is facing, and who you’re competing with is the crucial first step to growing within your industry and becoming a market leader.

Whether you’re looking for expansion opportunities, diversifying, or aiming to acquire customers, understanding the characteristics of your market is critical to positive decision-making. Mintel’s market research and reports cover everything from market sizing, segmenting, and forecasting, to trending, analysis, and more. With our market research solutions, you can identify the next market potential for your brand.

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Here are some of the questions about markets we can help you answer

  • How do I identify the size of my market and whether it is forecasted to grow? +

  • How do I pinpoint the external factors impacting a market? +

  • How do I discover who my main competitors are? +

  • How do I uncover white space opportunities in my category or market? +

  • How do I pinpoint which markets offer the most potential for my brand? +

If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and rooted in fact. Mintel gives us all that. It’s a great brand and one that’s trusted by clients.

Wunderman Thompson

Mintel Markets

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