Consulting Capabilities: Innovation Strategy

Ready to ignite innovation and captivate consumers? Developing groundbreaking products and experiences requires more than just a good idea. Our Consulting services empower you to transform concepts into market-winning realities. From generating truly novel concepts and formulating robust strategies to crafting compelling claims and optimising packaging, we’ll guide you every step of the way. We’ll help you design irresistible offer architectures that resonate with your target audience.

Concept generation is the spark that ignites innovation, transforming raw ideas into groundbreaking products that capture consumer loyalty. In a fast-paced global market, having a vibrant pipeline of concepts is crucial – it’s the lifeblood of creativity that keeps your products ahead of the curve. 

Our consultants stand at the forefront of this process, combining rich category knowledge with powerful analytics and innovation frameworks to ensure your concepts are not only creative but market-ready.

We not only identify the strongest concepts for you, but help you innovate at speed.

Formulation strategy is the blueprint for creating products that captivate consumers with irresistible flavors and top-notch ingredients. It’s essential for standing out in a competitive market and driving consumer loyalty. 

Our consultants leverage the world’s leading product ingredients and flavors datasets to help you understand the ideal product attributes that are going to best resonate with your consumers and drive success. When you partner with us, we’ll guide you to develop unique, trend-setting products that meet consumer demands and exceed expectations. This means launching successful new flavors, enhancing product quality, and boosting market share.

Trust Mintel to transform your product formulations into market leaders.

Claims strategy is the game plan that ensures your products are compelling, credible, and compliant, driving consumer trust and brand loyalty. 

It’s essential for standing out in a crowded market and building trust with your consumers. We use predictive modeling and our deep knowledge of your category to craft and execute this strategy with you. We guide you to create powerful, trustworthy claims that resonate with consumers and differentiate products.

Enhanced brand reputation, increased consumer confidence, and impacted sales.

We excel in the art of creating eye-catching, functional, and sustainable packaging that not only protects your product but also captivates consumers and drives brand loyalty. It’s essential for standing out in a crowded market and meeting growing environmental demands. Our team specialises in crafting compelling product strategies that elevate brands through strategic packaging design and persuasive claims.

We partner with you to develop efficient, imposing, or eco-friendly packaging that ensures you jump off the shelf and into the shopping basket.

In a world saturated with multiple options, your offer needs to stand out. We specialize in crafting compelling offer architectures that cut through the noise and resonate with your target audience.

Our consultants leverage their expansive marketing expertise and our database of billions of global ad creatives to understand how you can build awareness, conversion, and growth with the customers who matter most.

Compelling offer architectures that cut through the noise.