2027 Global Food and Drink Predictions – Southeast Asia

How will food and drink brands remain relevant as consumer needs, sources of influence and social identities continue to shift?  

Join Mintel’s food and drink experts for a live 45-minute discussion of Products to Systems, Authority Shifts and The Segmentation Reset. Drawing on the thinking behind each prediction, the session will explore the opportunities and challenges these changes create for innovation, brand building and long-term growth, before opening the discussion to your questions. 

In this session, you’ll discover how these three Predictions will shape consumer expectations, influence brand strategy and create new opportunities for growth in 2027 and beyond. 

1. Products to Systems

As more industries jockey for placement in people’s individual outcome ecosystems, the challenge will be for food and drink to earn and maintain their places within the systems people are designing to feel or function better.

2. Authority Shifts

As AI advice expands, climate and geopolitical threats grow and influencers and wearables accelerate information overload, authority will shift to the people behind brands who can inform, reassure and connect. 

3. The Segmentation Reset

Long-term growth will come from understanding the new needs emerging as consumers adapt to changing lifestyles, household structures and economic realities, creating more situational and diverse patterns of demand.