Understand the signals and evidence behind each prediction, why they matter now and what they mean for brands in APAC region.
You will also have the opportunity to put your questions directly to our analysts.
In this session, you’ll discover how these three Predictions will shape consumer expectations, influence brand strategy and create new opportunities for growth in 2027 and beyond.
1. Products to Systems
The next decade of innovation and opportunities will emerge from systems, Consumer Packaged Goods will be defined by systems, not standalone products. As consumers focus increasingly on outcomes, brands that connect products, expertise, technology and services into coherent experiences will create more enduring and valuable roles in people’s lives.
2. Authority Shifts
Traditional sources of authority are being disrupted, creating a landscape where power is more fragmented, and trust is harder to establish. The brands that can verify authority have the most to gain.
3. The Relevance Reset
When connection and culture have been distorted into a performance for the invisible algorithms, those who are relevant don’t chase micro-trends, but build bridges back to human agency.
- Advertising and Marketing
- Asia
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