2027 Consumer Predications – October 27, 2026 10 AM Central Time, USA.
Understand the Trends Shaping Tomorrow’s Consumer Landscape: What are the Consumer Trends in 2027 and Beyond?
As consumers focus less on what they buy and more on what helps them achieve their goals, innovation is moving beyond individual products and into the systems surrounding them. Whether sleeping better, ageing well, creating a calmer home or feeling more in control, people increasingly combine products, services, technologies and behaviours to get where they want to be.
What are Mintel’s 2027 Global Consumer Predictions?
1.Products to Systems
The next decade of Consumer Packaged Goods will be defined by systems, not standalone products. As consumers focus increasingly on outcomes, brands that connect products, expertise, technology and services into coherent experiences will create more enduring and valuable roles in people’s lives.
2.Authority Shifts
Traditional sources of authority are being disrupted, creating a landscape where power is more fragmented, and trust is harder to establish. The brands that can verify authority have the most to gain.
3.The Relevance Reset
When connection and culture have been distorted into a performance for the invisible algorithms, those who are relevant don’t chase micro-trends, but build bridges back to human agency.
- Advertising and Marketing
- Americas
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