2027 Global Wellness Predictions – November 18, 2026 9 AM Central Time, USA.

Explore where wellness is heading through The Recommendation Engine Is the New Brand, Wellness Is a Swear Word and Participation Replaces Promotion. In this live 45-minute webinar, Mintel’s experts will unpack the signals and evidence behind each prediction, explain why they matter now and discuss the implications for brands. Bring your questions and join the conversation live with our analysts.

In this session, you’ll discover how these three Predictions will shape consumer expectations, influence brand strategy and create new opportunities for growth in 2027 and beyond:

The Recommendation Engine Is the New Brand: The data-led consumer will be won by the brands the engine can read: proven by what gets in, stated in the consumer’s own metrics, and built into the systems they already trust.
Wellness Is a Swear Word: The word “wellness” will no longer resonate. Consumers will reward the brands whose benefits they can feel: credible everyday support at a fair price, with a longer, healthier life within reach of the many.
Participation Replaces Promotion: Brands will be found in the places people gather, and kept in the rituals they return to.

Meet our presenter

Claire Tassin

Principal Strategist, Wellness

Claire Tassin advises clients on the industry trends and consumer attitudes driving growth opportunities in the wellness space. Prior to joining Mintel she held client engagement roles at Morning Consult, Gartner and CEB, advising global organisations on brand strategy, consumer loyalty, innovation, and growth. With more than a decade of experience working with brands on evolving consumer behaviours, she brings deep expertise in CPG, particularly across health, lifestyle, and generational trends

Americas
EMEA
Health and Wellness

November 18th, 2026

9:00 AM - 10:00 AM, CST

Webinar

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