2027 Global Wellness Predictions – November 18, 2026 9 AM Central Time, USA.
Explore where wellness is heading through Products to Systems, Ambient Wellness and Wellness as Shared Purpose. In this live 45-minute webinar, Mintel’s experts will unpack the signals and evidence behind each prediction, explain why they matter now and discuss the implications for brands. Bring your questions and join the conversation live with our analysts.
In this session, you’ll discover how these three Predictions will shape consumer expectations, influence brand strategy and create new opportunities for growth in 2027 and beyond.
Products to Systems
Consumers are moving beyond wellness claims and towards measurable results. With wearable monitoring and home-testing technology entering the mainstream, brands will increasingly connect products to proven outcomes, enabling more personalised recommendations and creating new opportunities to drive loyalty through measurable results.
Ambient Wellness
Many consumers want more wellness, but don’t want to organize their lives around it. For people who find constant monitoring exhausting rather than exciting, the future of wellness lives in the background of their decision-making.
Wellness as Shared Purpose
Instead of an individual pursuit, wellness is becoming an organizing force for where, how and why people gather. Social wellness occasions are expanding beyond the gym and into new spaces, such as retail and hospitality, to meet a wider variety of wellness approaches and priorities.
- Americas
- EMEA
- Health and Wellness
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