2027 Global Household Care Predictions – November 10, 2026 11 AM Central Time, USA.
Understand the forces reshaping household care and identify opportunities for growth in 2027.
Household care is moving beyond standalone products toward connected systems that anticipate needs, automate tasks and coordinate household management.
As technology becomes increasingly embedded in everyday routines, consumers will rely more on interconnected ecosystems of products, appliances, services and platforms to maintain their homes. At the same time, rising expectations around effectiveness, transparency and resilience will place greater pressure on brands to prove the value of their ingredients, supply chains and partnerships.
Join Mintel’s Household Care experts as they explore the key forces shaping the future of household care and what they mean for brands looking to stay relevant and competitive in an evolving market.
You’ll gain practical insights into how connected household ecosystems are changing consumer expectations, understand where future value will be created, and learn what actions brands should take today to secure long-term growth.
What You Will Learn
- Why household care is shifting from standalone products to interconnected systems that manage cleaning, wellness and replenishment.
- How brands can move beyond ingredient presence and demonstrate ingredient purpose through measurable benefits, trusted sourcing and compelling storytelling.
- What role AI, smart appliances, retailers and service platforms will play in influencing future household care decisions.
- How resilient supply chains and strategic partnerships can become competitive advantages in a rapidly changing market.
- Practical actions brands can take to maintain relevance and influence as household ecosystems continue to evolve.
Key Topics
Household Systems, Not Products
Consumers will increasingly expect household care to be coordinated through connected systems rather than individual products. Over time, these ecosystems will take responsibility not only for cleaning tasks, but also for wellness management, product replenishment and broader household optimisation.
From Ingredient Presence to Ingredient Purpose
Consumers will demand greater transparency about how and why ingredients deliver value. Brands will need to connect hero ingredients with proven outcomes, credible sourcing practices and culturally relevant stories that resonate across global markets.
Building the Partnerships of the Future
Future success will depend on the partnerships and capabilities brands establish today. From AI platforms and smart appliance ecosystems to resilient ingredient supply chains and specialist service providers, collaboration will become critical to maintaining relevance and driving growth.
“The future of household care will not be defined by better products alone. It will be defined by the systems that decide what homes need, when they need it and which solutions are trusted to deliver.” – Jamie Rosenberg
- Americas
- Household
Related Mintel events
食品開発展 2026（Hi Japan）
セミナー：次世代ウェルネス食品：機能性素材・成分・ニュートリションの最新トレンド 〜グローバルトレンドから見る日本における今後のビジネスチャンス〜 本講演では、腸内環境の改善が美容・健康・スポーツパフォーマンスに与える変化を解説。
TOKYO PACK 2026
ミンテルは、アジア最大級の包装業界向け展示会・カンファレンス「TOKYO PACK 2026（東京国際包装展）」にて講演を行います。グローバル消費者調査と最新パッケージトレンドをもとに、Attention（注目）・Trust（信頼）・Engagement（参加）の観点から、パッケージがどのようにビジネス成長を支えるのかを解説します。
Mintel x SEPAWA 2026 – What Makes Science Feel Credible?
Join Susanne Krenz, Director of Beauty, Personal and Household Care at Mintel, at this year’s SEPAWA Congress in Berlin.
2027 Global Consumer Predictions – EMEA
Understand the forces reshaping consumer decision-making and identify opportunities for growth in 2027. Consumers across EMEA are navigating increasingly complex economic, technological and social changes.
Mintel at in-cosmetics Asia 2026
Across two keynote sessions at the Marketing Trends Theatre, Mintel will explore how evolving consumer needs, wellness expectations, advanced science and category innovation are shaping the next stage of beauty and personal care in APAC and beyond.
Mintel x Fi Europe 2026
Join Mintel at Fi Europe 2026 Fi Europe is a leading event for the food ingredients industry, bringing together…
2027 Consumer Predictions – South APAC
In this session, you'll discover how these three Predictions will shape consumer expectations, influence brand strategy and create new opportunities for growth in 2027 and beyond.
2027 Global Food and Drink Predictions – Southeast Asia
Join Mintel's food and drink experts for a live 45-minute discussion of Products to Systems, Authority Shifts and The Segmentation Reset. Drawing on the thinking behind each prediction, the session will explore the opportunities and challenges these changes create for innovation, brand building and long-term growth, before opening the discussion to your questions.
