2027 Global Household predictions – EMEA

As consumers look for easier, more effective ways to manage their homes, household care is evolving beyond products and into broader support systems. Join Mintel’s household care specialists for a live 45-minute discussion of Products to Systems and Ingredients Without Borders. Explore how brands can create greater value through outcome-led solutions, while unlocking innovation through new ingredient ecosystems that combine efficacy, sustainability and ethical sourcing. You’ll also have the opportunity to ask our analysts your questions live.

In this session, you’ll discover how these two Predictions will shape consumer expectations, influence brand strategy and create new opportunities for growth in 2027 and beyond.

Products to Systems

Consumers increasingly want household outcomes with less effort, while technology and services become more capable of managing routine tasks. Together, these shifts are moving household care beyond products and toward systems that help coordinate household needs.

Ingredients Without Borders

The next competitive edge in household care will come from looking beyond familiar ingredient sources to untapped botanical and bio-derived supply chains that combine novelty, performance, sustainability and ethical sourcing.