Understand the forces reshaping household care and identify opportunities for growth in 2027.
Household care is moving beyond standalone products toward connected systems that anticipate needs, automate tasks and coordinate household management.
As technology becomes increasingly embedded in everyday routines, consumers will rely more on interconnected ecosystems of products, appliances, services and platforms to maintain their homes. At the same time, rising expectations around effectiveness, transparency and resilience will place greater pressure on brands to prove the value of their ingredients, supply chains and partnerships.
Join Mintel’s Household Care experts as they explore the key forces shaping the future of household care and what they mean for brands looking to stay relevant and competitive in an evolving market.
You’ll gain practical insights into how connected household ecosystems are changing consumer expectations, understand where future value will be created, and learn what actions brands should take today to secure long-term growth.
What You Will Learn
- Why household care is shifting from standalone products to interconnected systems that manage cleaning, wellness and replenishment.
- How brands can move beyond ingredient presence and demonstrate ingredient purpose through measurable benefits, trusted sourcing and compelling storytelling.
- What role AI, smart appliances, retailers and service platforms will play in influencing future household care decisions.
- How resilient supply chains and strategic partnerships can become competitive advantages in a rapidly changing market.
- Practical actions brands can take to maintain relevance and influence as household ecosystems continue to evolve.
Key Topics
Household Systems, Not Products
Consumers will increasingly expect household care to be coordinated through connected systems rather than individual products. Over time, these ecosystems will take responsibility not only for cleaning tasks, but also for wellness management, product replenishment and broader household optimisation.
From Ingredient Presence to Ingredient Purpose
Consumers will demand greater transparency about how and why ingredients deliver value. Brands will need to connect hero ingredients with proven outcomes, credible sourcing practices and culturally relevant stories that resonate across global markets.
Building the Partnerships of the Future
Future success will depend on the partnerships and capabilities brands establish today. From AI platforms and smart appliance ecosystems to resilient ingredient supply chains and specialist service providers, collaboration will become critical to maintaining relevance and driving growth.
“The future of household care will not be defined by better products alone. It will be defined by the systems that decide what homes need, when they need it and which solutions are trusted to deliver.” – Jamie Rosenberg
- EMEA
- Household
Related Mintel events
2027 Global Household Care Predictions – Americas
Join Mintel's Household Care experts as they explore the key forces shaping the future of household care and what they mean for brands looking to stay relevant and competitive in an evolving market.
Mintel at Cosmoprof Asia Hong Kong 2026
Mintel will be hosting a panel discussion on 11th of November during the trade show of Cosmoprof Asia Hong Kong, exploring our 2027 Beauty & Personal Care Global Predictions.
Mintel x Fi Europe 2026
Join Mintel at Fi Europe 2026 Fi Europe is a leading event for the food ingredients industry, bringing together…
Predições Globais de Beleza e Cuidados Pessoais para 2027 – LATAM (Português)
Predições Globais de Beleza e Cuidados Pessoais para 2027 – LATAM (Português) – 17 de Novembro de 2026, 14h…
2027 식음료 전망 – 한국
소비자의 니즈와 영향력의 원천, 그리고 사회적 정체성이 계속 변화하는 가운데 식음료 브랜드는 어떻게 경쟁력을 유지할 수 있을까요? 민텔 식음료 전문가와 함께 ‘제품에서 시스템으로’, ‘권위의 재편’, ‘세분화 전략의 재정의’를 주제로 진행되는 30분 라이브 웨비나에 참여해 보세요.
ドリンク ジャパン 2026
セミナー：次世代ウェルネス食品：機能性素材・成分・ニュートリションの最新トレンド ミンテルジャパンは、2026年11月18日（水）～20日（金）に東京ビッグサイトで開催される「第11回 ドリンク ジャパン（飲料 液状食品 開発・製造 展）」に出展します。 ミンテルジャパンは、2026年11月18日（水）～20日（金）に東京ビッグサイトで開催される「第11回 ドリンク ジャパン（飲料 液状食品 開発・製造 展）」に出展します。 ドリンク ジャパンは、飲料・酒類・液状食品の開発・製造技術に特化した専門展示会です。食品素材をはじめ、容器・パッケージ、製造・醸造設備、OEM、マーケティング支援など、飲料ビジネスに関わる幅広い製品・サービスが一堂に集まります。 本講演では、腸内環境の改善が美容・健康・スポーツパフォーマンスに与える変化を解説。
Saveurs du monde, texture, contraste : trois leviers pour l’innovation aromatique en 2027
Découvrez comment réinventer les saveurs familières et créer de nouvelles expériences gustatives qui séduisent les consommateurs de demain.
Predicciones 2027 de Belleza y Cuidado Personal – LATAM (Español)
Predicciones 2027 de Belleza y Cuidado Personal – LATAM Español – 19 de Noviembre de 2026 Nace un…
