A New Universe Is Born.

Until now, the brand sat at the centre and the consumer orbited it. The pull has reversed. The consumer is the sun.

Around them turn products, services and data, held close or released by a single force: results. Under that pull, the boundaries between categories erode. The behaviour that shaped the last decade of growth will not shape the next. Behaviour driven by goals, and the systems consumers build to pursue them.

Join our Beauty & Personal Care experts as they reveal what it takes to earn a place in consumers’ orbit, and how brands can turn that place into lasting growth.

Get Into Orbit, Built Around the Goal
Mintel predicts the next wave of growth in beauty will come from systems built around goals beyond the face, at every level of commitment, and from consumers beauty has yet to reach.
Goals: Look Well for Longer · Feel Well · Stay Protected · Feel Confident

Stay In Orbit, Trust Is Earned in Public
Mintel predicts a product will stay in orbit only while it proves itself: to the consumer, to the people around them, and to the machine.
Proof: Proof the Consumer Can See · Proof Others Can See · Proof the Machine Can Read · Proof Over Time

Meet the Presenter

Clotilde Drapé

Associate Principal Beauty & Personal Care

Clotilde has almost a decade of experience in insight, specialising in the beauty and personal care industries. She currently focuses on Fragrance and Colour Cosmetics, developing insightful content and delivering client projects globally. Her international work has taken her to markets including Brazil, China and South Korea, shaping her global view of beauty trends and consumer behaviour. She is also a regular speaker at industry events around the globe and works closely with Mintel clients to translate insight into growth opportunities.

Charline Mubenesha

Beauty Account Director

Charline Mubenesha is an Account Director at Mintel, working closely with beauty and personal care brands to support their innovation and growth strategies. With six years at Mintel, she helps businesses connect consumer insights, market trends and product innovation data to identify opportunities and make informed decisions. Her work spans international partnerships, helping teams apply Mintel’s research to their marketing, product development and expansion into new markets.

Beauty and Personal Care
EMEA

On-demand(November 4th, 2026)

Webinar

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