2027 Global Beauty & Personal Care Predictions - EMEA

As consumers take a more holistic approach to beauty and wellbeing, brands face new expectations around trust, proof and relevance.

Join Mintel’s Beauty & Personal Care specialists for a live discussion exploring two key Predictions shaping the future of the industry: Built Around the Goal and Trust Is Earned in Public.

Discover how changing routines, rising expectations and shifting definitions of value are reshaping the beauty landscape, and what these changes mean for innovation and long-term growth. Bring your questions and join the conversation live with our analysts.

In this session, you’ll discover how these Predictions will shape consumer expectations, influence brand strategy and create new opportunities for growth in 2027 and beyond.

Built Around the Goal

Mintel predicts the next wave of growth in beauty will come from systems built around goals or outcomes beyond the face, at every level of commitment, and from consumers beauty has yet to reach.

Trust Is Earned in Public

Mintel predicts a product will stay in orbit only while it proves itself: to the consumer, to the people around them and to the machine.

Meet the Presenter

Clotilde Drapé

Associate Principal Beauty & Personal Care

Clotilde has almost a decade of experience in insight, specialising in the beauty and personal care industries. She currently focuses on Fragrance and Colour Cosmetics, developing insightful content and delivering client projects globally. Her international work has taken her to markets including Brazil, China and South Korea, shaping her global view of beauty trends and consumer behaviour. She is also a regular speaker at industry events around the globe and works closely with Mintel clients to translate insight into growth opportunities.

Charline Mubenesha

Beauty Account Director

Charline Mubenesha is an Account Director at Mintel, working closely with beauty and personal care brands to support their innovation and growth strategies. With six years at Mintel, she helps businesses connect consumer insights, market trends and product innovation data to identify opportunities and make informed decisions. Her work spans international partnerships, helping teams apply Mintel’s research to their marketing, product development and expansion into new markets.

Beauty and Personal Care
EMEA

November 4th, 2026

10:00 AM - 11:00 AM, GMT

Webinar

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