How will shifting consumer needs redefine food and drink in 2027 and beyond?
How will food and drink brands remain relevant as consumer needs, sources of influence and social identities continue to shift?
Join Mintel’s food and drink experts for a live 45-minute webinar exploring three of the predictions set to shape the industry: Products to Systems, Authority Shifts and The Segmentation Reset.
Drawing on the thinking and evidence behind each prediction, we’ll explore what these shifts mean for food and drink businesses and the opportunities and challenges they create for innovation, brand building and long-term growth.
What we’ll explore
Products to Systems
Consumers are increasingly focused on outcomes rather than individual products. Discover how brands can connect products, expertise, technology and services into more coherent experiences that earn a meaningful role in consumers’ lives.
Authority Shifts
Trust and expertise are being renegotiated as creators, communities, algorithms, AI tools and third-party validators play a greater role in how people make decisions. Explore what this means for brands and why proving value will become increasingly important.
The Segmentation Reset
Long-term growth will require brands to look beyond viral fads and traditional approaches to segmentation and understand the new consumer identities emerging around changing lifestyles and living arrangements.
Why attend?
Go beyond the headlines and understand what these predictions could mean for your category, consumers and business.
Hear directly from Mintel’s Food & Drink experts as they unpack the shifts shaping the market and explore how businesses can start applying this thinking to their plans for 2027 and beyond.
- EMEA
- Food and Drink
Related Mintel events
食品開発展 2026（Hi Japan）
セミナー：次世代ウェルネス食品：機能性素材・成分・ニュートリションの最新トレンド 〜グローバルトレンドから見る日本における今後のビジネスチャンス〜 本講演では、腸内環境の改善が美容・健康・スポーツパフォーマンスに与える変化を解説。
TOKYO PACK 2026
ミンテルは、アジア最大級の包装業界向け展示会・カンファレンス「TOKYO PACK 2026（東京国際包装展）」にて講演を行います。グローバル消費者調査と最新パッケージトレンドをもとに、Attention（注目）・Trust（信頼）・Engagement（参加）の観点から、パッケージがどのようにビジネス成長を支えるのかを解説します。
Mintel x SEPAWA 2026 – What Makes Science Feel Credible?
Join Susanne Krenz, Director of Beauty, Personal and Household Care at Mintel, at this year’s SEPAWA Congress in Berlin.
2027 Global Consumer Predictions – EMEA
Understand the forces reshaping consumer decision-making and identify opportunities for growth in 2027. Consumers across EMEA are navigating increasingly complex economic, technological and social changes.
Mintel at in-cosmetics Asia 2026
Across two keynote sessions at the Marketing Trends Theatre, Mintel will explore how evolving consumer needs, wellness expectations, advanced science and category innovation are shaping the next stage of beauty and personal care in APAC and beyond.
Mintel x Fi Europe 2026
Join Mintel at Fi Europe 2026 Fi Europe is a leading event for the food ingredients industry, bringing together…
2027 Consumer Predictions – South APAC
In this session, you'll discover how these three Predictions will shape consumer expectations, influence brand strategy and create new opportunities for growth in 2027 and beyond.
2027 Global Food and Drink Predictions – Southeast Asia
Join Mintel's food and drink experts for a live 45-minute discussion of Products to Systems, Authority Shifts and The Segmentation Reset. Drawing on the thinking behind each prediction, the session will explore the opportunities and challenges these changes create for innovation, brand building and long-term growth, before opening the discussion to your questions.
