4:30 pm NZDT / 2:30 pm AEDT / 11:30 am SGT / 10:30 am Indochina

Understand the Trends Shaping Tomorrow’s Consumer Landscape: What is Driving Growth in Beauty & Personal Care in 2027 and Beyond?

As consumers take a more holistic approach to beauty and wellbeing, brands face new expectations around trust, proof and relevance. Join Mintel’s beauty and personal care specialists for a live 45-minute discussion of Built around the Goal and Trust Is Earned in Public. Discover how changing routines, rising expectations and shifting definitions of value are reshaping the beauty landscape and what these changes mean for innovation and long-term growth. Bring your questions and join the conversation live with our analysts.

In this session, you’ll discover how these Predictions will shape consumer expectations, influence brand strategy and create new opportunities for growth in 2027 and beyond:

  1. Built around the Goal: The next wave of growth in beauty will come from systems built around goals or outcomes beyond the face, at every level of commitment, and from consumers beauty has yet to reach.
  2. Trust Is Earned in Public: Mintel predicts a product will stay in orbit only while it proves itself: to the consumer, to the people around them, and to the machine.

Register now to hear directly from Mintel experts and explore the shifts and opportunities set to reshape your category!

Meet the Presenter
KinShen Chan
KinShen Chan
Associate Principal, Beauty and Personal Care
KinShen is a beauty expert with deep expertise spanning R&D, innovation and consumer behavior understanding across Asia Pacific. Drawing on nearly eight years in upstream products research at Procter & Gamble, he brings a strong technical lens to beauty strategy. Since joining Mintel in 2023, he now advises clients on innovation and market strategy, translating consumer and industry shifts into growth opportunities.
Meet the Host
Sharon Kwek headshot
Sharon Kwek
Director of Consulting, Beauty and Personal Care, South APAC, Mintel
With over 12 years of experience in the FMCG industry, she helps beauty manufacturers, retailers and brands make strategic business decisions across Southeast Asia.
  • Asia
  • Beauty and Personal Care
January 19th, 2027
11:30 AM - 12:15 PM, UTC+08:00
Webinar

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