Beyond Stacking in Snacking
Beyond Stacking in Snacking
The next chapter of functional foods
Is the next BIG functional claim… several claims?
Walk down any snack aisle and you’ll notice two things. The functional shelves are getting bigger, and the claims on them are getting more familiar.
Protein. Fibre. A little less sugar.
But consumers now want more: snacks that multi-task (and still taste great).
The claims are stacking up. And snacks are just one part of a bigger solution.
In this report, we use Mintel’s Demand & Supply methodology to show where to play and how to win in functional snacking in 2027.
From the gut-brain axis to the new performance stack
Two stacks to watch in US snacking: one links the gut to the mind, the other links protein to energy and recovery. We look at what consumers want from each, what’s already on shelf and where the gaps are.
Inside the report:
- Where to play: which functional benefits have matured, and which still have momentum
- What to prioritise: the links consumers make between benefits, and how crowded the shelf is for each
- How to win: five innovation principles and two product concepts
Download the report now to explore emerging trends and innovation opportunities for Food & Drink brands.
Your category has a whitespace. Let’s find it with our Demand & Supply methodology. Get in touch to find out where your next big move is.
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