Consumer Research

Questions we can help you answer

• What are the advantages of Mintel's consumer research? + -

  Our clients can obtain a clear overview of their chosen business sector by demystifying consumer behaviour. Going beyond purchase patterns, we reveal the “why” behind choices, enabling you to anticipate evolving needs and expectations. This empowers you to customise your products and services that deeply resonate with your customers. Our actionable insights, rooted in consumer behaviour, fuel growth strategies and solidify your market position.

• How does Mintel conduct its consumer research? + -

  Consumer research is at the heart of what Mintel does. We commission exclusive and original quantitative consumer research for our reports. This research brings an up-to-date and unique insight into topical issues of importance. Our consumer research allows you to uncover the differences and similarities in behaviour and attitudes among consumers across the globe.

• How do I identify new consumer segments? + -

  Mintel Reports and Mintel Global Consumer can provide the context, as well as benchmark primary consumer findings and study buyer behaviours. Take it a step further to find the consumer segment primed for your product or service through bespoke work with our Consulting services.