Learn how telecom and media brands will continuously challenge barriers to entry, recontextualize nostalgia, and emphasize consumer customization.
This year’s trends are:
No Goliaths, Only Davids: No brand wants to be seen as the giant ruling the kingdom, so providers will work overtime to position themselves as the underdogs in a race to be the ultimate challenger.
New to You: Older products and services are no longer outdated, as providers look to recontextualize archival content and service models to a new target audience.
Work with Me Here: In an effort to give new and current customers more control over their services, brands will lean into customizable plans that emphasize enhancing consumer experience.
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