S6 Ep139
Untapped opportunity: Women's sports marketing

Marketing experts from Mintel explain why now is the time for brands to consider partnerships and advertising in women’s sports.

Head over to Mintel’s LinkedIn to let us know what you think about more brands expanding into women’s sports, and visit mintel.com to become a member of our free Spotlight community.

Learn more about the latest marketing trends at Comperemedia’s Bolder Thinking Blog, and get a free copy of Comperemedia 2024 Omnichannel Marketing Trends.

Meet the Host
Lynn Dornblaser
Principal Consultant, Mintel Consulting.
Meet the Guests
Ema Lazic
Consultant, Mintel Consulting.
Nicole Bond
Associate Director, Marketing Strategy, Mintel Comperemedia.
Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

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