From protection to resilience
Skin has never been better protected. It’s also never been more fragile.
Sunscreen use is up. Skincare routines are more advanced than ever. Yet more and more consumers describe their skin as reactive and sensitised.
In this report, we use Mintel’s Demand & Supply methodology to explore consumers’ evolving skin protection needs and the future opportunities for Skincare brands.
The skin barrier breakthrough
Skin protection is no longer just about defence.
Consumers’ skin needs are evolving beyond defence from UV, blue light, extreme weather and pollution. They want proactive strengthening, not reactive repair.
The very language of protection is evolving. In its place, consumers are embracing barrier health and skin resilience as the new markers of protected skin. For brands, this marks a shift in what protection products need to deliver – and where the next opportunity lies.
Also in this report:
- The key demand signals shaping future demand in Skincare
- Why SPF, blue light and pollution defence just isn’t enough anymore
- Analysis of product launches and untapped spaces
- The emerging products, ingredients and claims to watch
- 6 innovation principles for creating Skincare products that consumers really want
Download the report now to explore emerging trends and innovation opportunities for Beauty & Personal Care brands in 2026 and beyond.
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