Our 2025 Omnichannel Marketing Trend To Watch is rooted in competitive intelligence, industry expertise, and consumer behavior and developed by the collective genius of Mintel and Comperemedia analysts, consultants, and thought leaders. We considered recent developments in the marketing industry, layering in the analysis of consumer-reported behavior and attitudes to forecast what will come in the year ahead.
The trend to watch for 2025 is ‘Personalization Renaissance.’ As AI and data analytics transform marketing, brands have unprecedented opportunities to create hyper-personalized experiences.
Fueled by advancements in artificial intelligence, data analytics, and consumer expectations, the opportunity to elevate personalized marketing techniques has never been greater. Today’s consumers demand tailored experiences, as indistinct marketing no longer has the power to stick out among bland, over-saturated narratives. To deliver more effective and efficient campaign performance, expect brands to leverage their wealth of data to understand and respond to customers’ immediate needs and environment—anticipating desires through advanced analytics and delivering the right message through the right medium at the right time.
After you’ve read and digested the 2025 Marketing Trend To Watch, you’ll probably have lots of questions, mainly about what comes next. That’s the perfect time to get in touch with Mintel Consulting. We can help you digest the data and analyst expertise, then apply them to your growth goals. Like an extension of your Marketing team, we deliver tailored opportunities that propel market expansion and fuel consumer demand. Answer the question, ‘What now?’ and discover how Mintel Consulting can offer a customized view of your marketing and innovation strategy.
If you’re a Mintel client, log in to read the report and contact your Account Manager for more information.
Download the full 2025 Trends series for FREE to gain insight into changing consumer behavior, market expertise, and strategic recommendations to drive better business decisions faster.
Desperate For More?
Our experts have identified three omnichannel marketing trends to watch in 2025, all of which will be pretty important to your marketing strategy. In addition to AI-enhanced hyper-personalization, expect to see brands embrace the rising influence of the female-driven ethos and reset the formal parts of their brand strategy in favor of the casual and realistic.
Speak to your Account Manager or get in touch to learn more about all three Omnichannel Marketing Trends for 2025, as well as our full suite of 2025 Trends.
Complete the form to download your copy
* all fields are required
