Learn how marketers can break through the noise with revitalized marketing strategies that call on pre-digital tactics, disrupt linear funnel thinking, and demonstrate a true commitment to action.
This year’s trends are:
Deja New: Digital natives and their predecessors are facing hyper-fatigue online and are looking for brands to refresh conversations by putting a modern twist on the pre-digital brand playbook.
Funnel Vision: The rise of multiple new media channels and an expansive digital landscape have changed the way consumers navigate their shopping journeys and how they make decisions—what used to be a linear process is now an intricate web of choices.
Commit to the Bit: Expect brands to be more selective with channel choice, audience targeting, messaging, and CSR initiatives to meet consumers where and when it matters.
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