S Ep133
How 2024 Marketing Trends played out in Super Bowl LVIII

Mintel Little Conversation is back for a new season! In this new episode, host Lynn Dornblaser is joined by Kaitlin Ceckowski and Nicole Bond to discuss marketing trends and highlights from Super Bowl LVIII. Which ads worked and which could have performed better? What precedent does the Super Bowl set for marketing in 2024, and what trends should we expect to see this year? Listen now to find out more!

Download Mintel’s 2024 Omnichannel Marketing Trends for FREE and browse the Mintel Store for more media and marketing research.

Head over to Mintel’s LinkedIn to let us know what you think of today’s episode, and visit mintel.com to become a member of our free Spotlight community.

Meet the Host
Lynn Dornblaser
Principal Consultant, Mintel Consulting.
Meet the Guests
Kaitlin Ceckowski
Associate Principal Consultant, Mintel Consulting.
Nicole Bond
Associate Director, Marketing Strategy, Mintel Comperemedia.
Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

Related articles
March 20, 2024
In the ‘Insight to Impact with Mintel Consulting’ series, thought leaders on our Marketing Intelligence team expand on research and insights identified in…
December 20, 2023
Millennials (spanning ages 27 to 43) are currently the largest generational segment in the US, making them one of the most critical for marketers to win. Nevertheless, a feeling of…
November 29, 2023
We’ve long known that the climate crisis is upon us, and its economic impact is undeniable.  Overall financial losses in 2022 due to climate change were estimated at $270 billion.
Featured Downloads