S05 Ep127

Why brands should tap into live-stream shopping

Host Andrew McDougall is joined by experts Georgia Stafford, Kaitlin Ceckowski and Katie Hansen in a discussion about how live-stream shopping is transforming the customer experience, how marketers can tap into the trend and how brands can translate the increased engagement into revenue.

Head over to Mintel’s LinkedIn to let us know what you think of today’s episode, and visit mintel.com to become a member of our free Spotlight community.

Find out more about social commerce, browse all our research on retail and ecommerce, and buy a report today by visiting the Mintel Store.

Meet the Host
Andrew McDougall
Director, Mintel Beauty & Personal Care
Meet the Guests
Georgia Stafford
Beauty and Personal Care Analyst, Mintel Reports UK
Kaitlin Ceckowski
Associate Director, Marketing Intelligence, Mintel Consulting
Katie Hansen
Retail and Ecommerce Analyst, Mintel Reports US
Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

More from Mintel
  • Mintel Store
    Ecommerce Market Research
    Mintel's research helps you anticipate what’s next in the Ecommerce industry....
    View our reports store
  • Mintel 2026 Global Predictions
    2026 Global Predictions
    Our Predictions go beyond traditional trend analysis. Download to get the predictive intelligence and strategic framework to shape the future of your industry in 2026 and beyond. ...
    Download now
  • Mintel Consulting
    Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?
    Ask for a customised strategic solution from Mintel Consulting today....
    Find out more
Related insights
Marketing to Women in the GLP-1 Era: How Marketers Can Respond Responsibly Marketing to Women in the GLP-1 Era: How Marketers Can Respond Responsibly
Talking Tariffs: The New Rules of Marketing Under Pressure Talking Tariffs: The New Rules of Marketing Under Pressure
From Scroll to Sale: The Growing Social Commerce Industry From Scroll to Sale: The Growing Social Commerce Industry
Why Brands Miss the Mark on Heritage Month Marketing Why Brands Miss the Mark on Heritage Month Marketing
What’s hot and what’s not: Top takeaways from Brandweek 2024 What’s hot and what’s not: Top takeaways from Brandweek 2024
Untapped opportunity: Women’s sports marketing Untapped opportunity: Women’s sports marketing
Subscribe to Mintel Spotlight
Related articles
Marketing to Women in the GLP-1 Era: How Marketers Can Respond Responsibly
January 20, 2026
Advertising and Marketing
Article
Marketing to Women in the GLP-1 Era: How Marketers Can Respond Responsibly
GLP-1 medications are more than just another fleeting trend in weight management. These science-backed interventions lower blood sugar, reduce the risk of heart attacks, and even curb addictive behaviors. For…
Read more
Talking Tariffs: The New Rules of Marketing Under Pressure
July 18, 2025
Advertising and Marketing
Podcast
Talking Tariffs: The New Rules of Marketing Under Pressure
Get in touch with our Consultants to learn about how shifting global trends apply to your brand.Head over to Mintel’s LinkedIn and let us know how…
Listen now
Smartphone lying flat with shopping bags, cart, basket, and modes of payment on top of it.
March 13, 2025
Ecommerce
Article
From Scroll to Sale: The Growing Social Commerce Industry
Direct-to-consumer shopping, where brands by-pass retailers and sell direct to customers, is becoming increasingly popular. The social commerce industry represents vast opportunities to gain exposure, and might be on the…
Read more

Free market intelligence downloads

Subscribe
Podcast
Downloads
Events