S05 Ep127
Why brands should tap into live-stream shopping

Host Andrew McDougall is joined by experts Georgia Stafford, Kaitlin Ceckowski and Katie Hansen in a discussion about how live-stream shopping is transforming the customer experience, how marketers can tap into the trend and how brands can translate the increased engagement into revenue.

Head over to Mintel’s LinkedIn to let us know what you think of today’s episode, and visit mintel.com to become a member of our free Spotlight community.

Find out more about social commerce, browse all our research on retail and ecommerce, and buy a report today by visiting the Mintel Store.

Meet the Host
Andrew McDougall
Director, Mintel Beauty & Personal Care
Meet the Guests
Georgia Stafford
Beauty and Personal Care Analyst, Mintel Reports UK
Kaitlin Ceckowski
Associate Director, Marketing Intelligence, Mintel Consulting
Katie Hansen
Retail and Ecommerce Analyst, Mintel Reports US
Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

More from Mintel
  • Mintel Store
    Ecommerce Market Research
    Mintel's research helps you anticipate what’s next in the Ecommerce industry....
    View our reports store
  • Mintel Leap
    Mintel Leap is a revolutionary new AI-powered platform that will transform your research process....
    Book a demo
Related insights
Authenticity in Action: Connecting with AAPI Audiences Authenticity in Action: Connecting with AAPI Audiences
How 2024 Marketing Trends played out in Super Bowl LVIII How 2024 Marketing Trends played out in Super Bowl LVIII
The Impact of Millennial Buying Trends on the Consumer Landscape The Impact of Millennial Buying Trends on the Consumer Landscape
How to promote environmental responsibility in the retail sector How to promote environmental responsibility in the retail sector
Bringing Back the Good Old Days: How Nostalgia Marketing Can Help Your Brand Succeed Bringing Back the Good Old Days: How Nostalgia Marketing Can Help Your Brand Succeed
Authentic engagement: Leveraging micro and nano influencers to connect with consumers Authentic engagement: Leveraging micro and nano influencers to connect with consumers
Subscribe to Mintel Spotlight
Related articles
Authenticity in Action: Connecting with AAPI Audiences
March 20, 2024
Advertising and Marketing
Article
Authenticity in Action: Connecting with AAPI Audiences
In the ‘Insight to Impact with Mintel Consulting’ series, thought leaders on our Marketing Intelligence team expand on research and insights identified in…
Read more
How 2024 Marketing Trends played out in Super Bowl LVIII
February 16, 2024
Advertising and Marketing
Podcast
How 2024 Marketing Trends played out in Super Bowl LVIII
Download Mintel’s 2024 Omnichannel Marketing Trends for FREE and browse the Mintel Store for more media and marketing research. Head over to Mintel’s LinkedIn to let us know what you…
Listen now
The Impact of Millennial Buying Trends on the Consumer Landscape
December 20, 2023
Consumer Research
Article
The Impact of Millennial Buying Trends on the Consumer Landscape
Millennials (spanning ages 27 to 43) are currently the largest generational segment in the US, making them one of the most critical for marketers to win. Nevertheless, a feeling of…
Read more

Featured Downloads

Subscribe

Podcast

Downloads

Events