S05 Ep127

Why brands should tap into live-stream shopping

Host Andrew McDougall is joined by experts Georgia Stafford, Kaitlin Ceckowski and Katie Hansen in a discussion about how live-stream shopping is transforming the customer experience, how marketers can tap into the trend and how brands can translate the increased engagement into revenue.

Head over to Mintel’s LinkedIn to let us know what you think of today’s episode, and visit mintel.com to become a member of our free Spotlight community.

Find out more about social commerce, browse all our research on retail and ecommerce, and buy a report today by visiting the Mintel Store.

Meet the Host
Andrew McDougall
Director, Mintel Beauty & Personal Care
Meet the Guests
Georgia Stafford
Beauty and Personal Care Analyst, Mintel Reports UK
Kaitlin Ceckowski
Associate Director, Marketing Intelligence, Mintel Consulting
Katie Hansen
Retail and Ecommerce Analyst, Mintel Reports US

About the Author

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For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

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