Make smarter decisions with our comprehensive solutions. From competitive intelligence and consumer insights to trend and market tracking, we provide the research you need to stay ahead.
The COVID-19 pandemic has elevated the importance of health and wellbeing. Although the World Health Organization (WHO) has declared that COVID-19 is ‘no longer a public health emergency of international concern’, a prevailing sense of caution persists. This caution, coupled with rising food costs mean consumers must navigate economic challenges, prompting many to take proactive steps to safeguard their health and wellbeing.
At the same time, Southeast Asian (SEA) consumers’ preferences are evolving, with more attention on mental wellness, prevention and healthy ageing. Through this webinar, brands looking to grow in the health and wellness space will learn about supporting SEA consumers in a fast-paced environment, through the lens of Mintel’s Global Consumer data and insights, as well as Consumer Trends.
Meet Our Experts
Huiqi Ong
Senior Consumer Lifestyles Analyst, Asia
Huiqi is based in Singapore and specialises in consumer and lifestyle topics across the Asia-Pacific region. Her role involves in-depth analysis and uncovering the narratives behind consumer needs and wants. With a focus on Southeast Asia, her research delves into the intricacies of consumer behaviour, identifying patterns among diverse demographics.
Yunn Lim
Consumer Lifestyle Analyst, Asia
Yunn is based in Kuala Lumpur, Malaysia. Her role includes researching and understanding consumer behavior in Southeast Asia. Additionally, Yunn specializes in food science and nutrition content, delving into global consumer trends and offering valuable insights and analysis in the nutrition field.
Join us for the unveiling of Mintel’s 2025 Global Consumer Trends, and be among the first to learn about the latest shifts in global consumer behaviour.
This presentation will seek to dispel some of the myths surrounding the cohort, which contend that older people are not interested in new products, are unhappy and unhealthy, and can be treated as one homogenous group. It will offer actionable takeaways for brands seeking to win in an increasingly aging world.
Make smarter decisions with our comprehensive solutions. From competitive intelligence and consumer insights to trend and market tracking, we provide the research you need to stay ahead.