Mintel x Novozymes: Inside plant-based meat trends

  • EMEA
  • Food and Drink
January 30th, 2024
2:00 PM - 2:35 PM, CET time
Online event

Curious about the future of the plant-based meat industry? Join us on January 30th for an exclusive exploration into this growing market.

To get a sample copy of the presentation after the event please register at the CTA button above.

In this complimentary joint webinar by Novozymes & Mintel, we’ll take a look at plant-based meats with our Food and Drink expert Alice Pilkington and uncover the latest trends, market insights and noteworthy product launches shaping the constantly evolving landscape.
Gain insights into consumer preferences and the pivotal adjustments required to enhance their journey, with a spotlight on crucial aspects such as texture, labelling and the overall consumer experience.

In this session, Novozymes’ technical lead for Vertera®, Ida Carlsen Virklund, and Business Development Manager Jan Wøidemann will provide a thorough examination of Novozymes’ groundbreaking Vertera® ProBite. The event will culminate in a live Q&A session with Alice, Ida, and Jan, allowing you to enhance your understanding of the plant-based meat industry’s challenges and opportunities.

To join the webinar, register in Novozymes page and seize this opportunity to glean valuable insights and stay ahead of the curve in the plant-based meat alternatives landscape.

Meet the presenters
Alice Pilkington
Food & Drink Analyst
Alice joined Mintel’s Global Food and Drink team as a Senior Global Food and Drink Analyst in 2023, having worked within the UK team since October 2019. She is responsible for providing consumer insights and actionable recommendations on Mintel’s portal, as well as delivering regular client presentations on a range of food and drink topics. Recent presentations have included the future of flexitarianism, cooking in the home in the UK and Mintel’s 2024 Food and Drink Trends. Alice’s areas of expertise include the Global Food and Drink Industry, Market Research and Consumer Insights. She has been interviewed on Radio 4 and has been mentioned in media titles including The Guardian and Marketing Week.
Ida Carlsen Virklund
Novozymes’ technical lead for Vertera®
Ida joined Novozymes’ plant-based innovation team in early 2021, and over those past 3 years has been on a mission to find the answers to perfect textures in plant-based meat. Her dedication has culminated in her role as the technical lead behind the groundbreaking biosolution: Vertera® ProBite. Ida holds a M.Sc. Biotechnology Engineering from Technical University of Denmark.
Jan Wøidemann
Business Development Manager
With 40 years of experience in global business development, marketing, sales and innovation in primarily the food and medical technology sectors, Jan has been with Novozymes for 12 years, working in various business development, partnership management and innovation roles. He is currently driving the global launch of Novozymes’ first biosolution for the plant-based meat industry. Jan holds a M.Sc. in business management from the University of Southern Denmark, Odense.

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