CEW x Mintel: Inside the Mind of the British Beauty Buyer

Vivienne has more than 25 years’ experience as an expert commentator on the global beauty industry and has a deep understanding of the ever-evolving market. Her specific areas of expertise are predicting global and local formulation, ingredient, marketing and retail trends, new concept development, strategic workshops and international retail safaris.

An accomplished researcher and analyst, Samantha has over 10 years’ experience producing engaging and insightful, data-led beauty and retail content, whilst also bringing research to life through media work, client collaborations and industry events. She is skilled at identifying emerging trends, changes in consumer behaviour and business opportunities.

Adrian Furnham was educated at the London School of Economics where he obtained a distinction in an MSc Econ., and at Oxford University where he completed a doctorate (D.Phil) in 1981. He has subsequently earned a D.Sc (1991) and D.Litt (1995) degree. Previously a lecturer in Psychology at Pembroke College, Oxford, he was Professor of Psychology at University College London from 1992 to 2018 He has lectured widely abroad and held scholarships and visiting professorships at, amongst others, the University of New South Wales, the University of the West Indies, the University of Hong Kong and the University of KwaZulu-Natal. He has also been a Visiting Professor of Management at Henley Management College. He is currently Professor of Management at the Norwegian Business School in Oslo. He consults to many organisations in various different sectors (particularly airlines, banks, civil service), military and in many different countries (particularly continental Europe and Asia). He is also an experience conference speaker doing around a dozen key-note speeches a year all around the world He has written over 1300 scientific papers and 95 books. He is on the editorial board of a number of international journals, as well as the past elected President of the International Society for the Study of Individual Differences. He is also a founder director of Applied Behavioural Research Associates (ABRA), a psychological consultancy established over 30 years ago.

Having joined Space NK’s dynamic Skincare team in early 2023, Shannon leads the retailer’s biggest brand partnerships with a sharp focus on the customer. Driving phenomenal growth in the last year, she is more focused than ever on fast-moving consumer trends, buying behaviours and big commercial opportunities within the beauty space.