Cosmoprof Miami 2024

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Sarah Jindal, Mintel’s Associate Director, Global Beauty & Personal Care spoke at Cosmoprof Miami this event is the leading business-to-business (B2B) beauty exhibition in the Americas. Recognized for its dynamic growth and unique programs, the event offers the entire beauty industry an opportunity to come together to make new relationships and foster collaborations.

Sarah presented on Shaping the Future: Unlocking Generation Alpha’s Shopping Secrets in a Digital-First and Diverse World.

This presentation explores why Generation Alpha is posed to have the greatest spending power in history. Their digital-first and highly social upbringing will fiercely impact their shopping behaviors. This presentation will explore the mindset of the generation as well as what is influencing and shaping them. Insights for brands include the strength of building a believable sustainability, inclusivity, and empowerment story, preparing for the hybrid beauty retail experiences that Gen Alpha will expect as well as how to create those unique experiences and the next wave of personalized products. Technology, environmental and social consciousness, and self-expression are all shaping the next generation of beauty consumers.

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Meet the presenter

Sarah Jindal

Senior Director BPCH, Americas

As Mintel’s Senior Director, Sarah brings with her over 25 years of experience working in the beauty industry with a background in both marketing and product development. She works closely with major and emerging brands helping to map innovation and strategize for future success while driving the overall content strategy for beauty, personal care and household both regionally and globally.