Join us as we explore the current economic challenges impacting the Nordics and the impact of the cost of living crisis on the food and drink sector across Europe. Discover valuable lessons learnt by successful European brands, offering a roadmap for survival and prosperity during these turbulent times.

In this webinar, Mintel’s Director of Food & Drink, Jonny Forsyth, will dissect the recessionary playbook that has propelled European brands to success. Discover how to prove your brand’s ‘value’ to consumers, maintain effective communication and innovation strategies, and deliver affordable aspirations in the face of economic uncertainty.

Join our on demand webinar to navigate the complexities of the cost of living crisis in the Nordics, revealing actionable insights that can redefine the trajectory of your business.

Secure your spot now and experience expert insights including:

Key strategies for survival and growth amidst the cost of living crisis
Effective methods to communicate and innovate in challenging economic climates
Leveraging affordable aspiration that resonates with consumers and drives success

Don’t miss out on this opportunity to gain invaluable knowledge and strategies to navigate the economic challenges ahead.

Meet the analyst
Jonny Forsyth
Director, Mintel Food & Drink
Jonny is an experienced global food and drinks analyst who concentrates on ‘big picture’ industry themes that will shape the sector over the coming years. His recent analysis includes what Gen Z means for Food and Drink brands, and how companies need to prepare for the more digitised consumer. Jonny previously worked in insight roles for a major global brewer, an international media agency and a national newspaper. He has appeared regularly on media outlets, such as CNBC and BBC, to discuss major industry news stories. Jonny holds an MSc in Business Psychology from the University of Nottingham.
  • EMEA
  • Food and Drink
On-demand
Webinar

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