[Webinar] Navigating the cost of living crisis: what the Nordics can learn from Europe

  • EMEA
  • Food and Drink
On-demand
Online event

Join us as we explore the current economic challenges impacting the Nordics and the impact of the cost of living crisis on the food and drink sector across Europe. Discover valuable lessons learnt by successful European brands, offering a roadmap for survival and prosperity during these turbulent times.

In this webinar, Mintel’s Director of Food & Drink, Jonny Forsyth, will dissect the recessionary playbook that has propelled European brands to success. Discover how to prove your brand’s ‘value’ to consumers, maintain effective communication and innovation strategies, and deliver affordable aspirations in the face of economic uncertainty.

Join our on demand webinar to navigate the complexities of the cost of living crisis in the Nordics, revealing actionable insights that can redefine the trajectory of your business.

Secure your spot now and experience expert insights including:

Key strategies for survival and growth amidst the cost of living crisis
Effective methods to communicate and innovate in challenging economic climates
Leveraging affordable aspiration that resonates with consumers and drives success

Don’t miss out on this opportunity to gain invaluable knowledge and strategies to navigate the economic challenges ahead.

Meet the analyst
Jonny Forsyth
Director, Mintel Food & Drink
Jonny is an experienced global food and drinks analyst who concentrates on ‘big picture’ industry themes that will shape the sector over the coming years. His recent analysis includes what Gen Z means for Food and Drink brands, and how companies need to prepare for the more digitised consumer. Jonny previously worked in insight roles for a major global brewer, an international media agency and a national newspaper. He has appeared regularly on media outlets, such as CNBC and BBC, to discuss major industry news stories. Jonny holds an MSc in Business Psychology from the University of Nottingham.

Related Mintel events

Asia
2025 Global Consumer Trends
On-demand Online

2025年:グローバル消費者トレンドオンラインセミナー【日本語字幕版】

本セミナーでは2025年、近い未来、そしてその先の未来の消費者動向を形成する3つの主要トレンドに焦点を当てています。

EMEA Household
2025 Household Care Trends Webinar — EMEA
On-demand Online

2025 Household Care Trends Webinar — EMEA

Click the register button above to attend the webinar! Embark on a journey through the latest evolutions in Household Care…

Americas Household
2025 Household Care Trends Webinar – Americas
On-demand Online

2025 Household Care Trends Webinar – Americas

Embark on a journey through the latest evolutions in Household Care trends for 2025, where we unravel the shifting dynamics, lifestyle preferences and the forces shaping the way we live.

ANZ Asia Food and Drink
2025 Global Food and Drink Trends
On-demand , Australia

Mintel’s 2025 Food & Drink Trends : Australia & New Zealand

As consumers ourselves, we are complex beings who often act in inconsistent ways. We are capable of committing to one intention, but act in ways that clash with that intention. For example, a person might set a goal to eat more vegetables, but then pair a healthy salad with French fries…and a dessert.

Asia
2025 Global Beauty and Personal Care Trends
On-demand Online

2025年:ビューティー&パーソナルケアトレンドオンラインセミナー【日本語字幕版】

本セミナーでは2025年、そしてその後数年に見られると予測される世界の美容・化粧品の消費者行動の変化についてご紹介します。

EMEA Food and Drink
[Webinaire français]: Quelles opportunités d’innovation liées aux évolutions démographiques en France?
On-demand Online

[Webinaire français]: Quelles opportunités d’innovation liées aux évolutions démographiques en France?

Inscrivez-vous pour découvrir des insights exclusifs sur l'impact des tendances démographiques et sanitaires en France.

Asia
2025 Global Food and Drink Trends
On-demand Online

2025年:世界の食品・飲料トレンド オンラインセミナー【日本語字幕版】

消費者は複雑で、時に矛盾した行動をとる存在です。ミンテルの「2025年:世界の食品・飲料トレンド」では、消費者の行動や態度に影響を与えるパラドックスに注目しています。例えば、健康のために野菜をもっと食べようと目標を立てた人が、サラダと共にフライドポテトやデザートを注文するといった行動の矛盾などが挙げられます。

EMEA Food and Drink
2025 Global Food & Drink Trends Webinar | EMEA
On-demand Online

2025 Global Food & Drink Trends Webinar | EMEA

Register today for an exclusive deep dive where we’ll uncover the key paradoxes shaping consumer behavior in the food and drink sector for 2025 and beyond.