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Any business is a relationship between brand and consumer, so if you’re not spotting consumer trends, you’re missing a huge opportunity to innovate and adapt. How much do you really know about the customers who hold your business’ success in their hands? How can you take control, to influence their behaviour?

Mintel’s consumer market research can give you the answers. We know your consumers; we know who they are, what they want, and what they buy. And crucially, we know why they make the decisions they make. Elevate your business with quick wins and deep insights from Mintel consumer reports.

Mintel Consumers

Here are some of the questions about consumers we can help you answer

  • How can I quickly understand what consumers want? +

  • How are consumers’ shopping habits and spending priorities shifting? +

  • What are the most important consumer trends? +

  • How do I identify new consumer segments? +

  • Where are the biggest opportunities with consumers for my brand? +

If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and rooted in fact. Mintel gives us all that. It’s a great brand and one that’s trusted by clients.

Wunderman Thompson

Mintel Consumers

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