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Beauty and Personal Care

Available 24 hours a day, Mintel’s global public relations team is pleased to provide accredited journalists with access to our research, arrange interviews with our expert analysts and share the latest insights across categories and countries.

Thai consumers exhibit a penchant for experimentation in beauty and personal care products. Mintel research shows that nearly half (48%) of consumers are prone to shift to new beauty brands, emphasising the need for Thai beauty brands to tailor their engagement strategies to various market demographics. “The…
Despite stagnant growth in the haircare category, 35% of Indian consumers have increased the time spent on haircare routines in the six months leading to September 2023, with 44% expressing interest in personalised products tailored to their individual hair types according to Mintel Global Consumer research. Haircare subcategories such as…
Mintel, the experts in what consumers want and why, has today (2 October 2023) announced three key trends set to impact the global beauty and personal care industry in 2024. As beauty consumers place more significance on value, driving the importance of quality and proven ingredients; consumers prioritise wellness and…
41% of those who believe affordable and premium products are comparable in efficacy also say they prefer to buy premium makeup, no matter the price. 43% of male makeup users ages 18-44 are applying makeup more often than a year ago; 42% of women aged 18-34 wear makeup less often…
Mintel, the experts in what consumers want and why, today announced its official partnership with InterCHARM Korea, one of the largest professional B2B beauty exhibitions in Korea.
Reiko Hasegawa, Senior Beauty and Personal Care Analyst at Mintel, was invited to discuss Mintel’s latest research and insights on J Beauty at In-cosmetics Korea 2023. Considering the ingredients, formulations, and consumer trends that are popular now and those that are on the horizon, Reiko identified four opportunities brands should consider leveraging in their strategic growth plans.
Mintel latest research reveals the role of scent trends in the growing market for men’s beauty products across different age groups in Thailand. Mintel research suggests that Thailand’s men’s beauty market is poised for continuous growth as men become more engaged with beauty products. This upward trajectory is attributed to…
Ayurveda, a centuries-old system of medicine originating in India, has witnessed a resurgence in popularity due to heightened consumer interest in self-care. However, the latest research from Mintel reveals that 1 in 5 Indian consumers still consider Ayurvedic beauty practices to be old-fashioned. Over the last five years, between April…
In May 2023, Kaori Kawabata, Beauty and Personal Care Analyst at Mintel, presented to the CITE JAPAN 2023 audience about suncare trends in Japan, specifically, comparing the Japanese and global markets and identifying future innovation opportunities for Japanese suncare brands. Global Sun Care Market The sun care market in 2020…
Thai beauty consumers are switching their attention from problem-solving to preventive products following the end of the pandemic. However, Gen Z must be convinced that prevention is the key to their skin concerns. Nearly one quarter (23%) of this cohort strongly agree that it is a waste of money to…
Over half of US sunscreen users (54%) say they are applying sunscreen more often than a year ago.   Sunscreen use to prevent aging and cancer is up 20%+ compared to 2021. 84% of US Black sunscreen users wish there were more product options made specifically for their skin tones. Sunscreen…
The use of vitamins, minerals, and dietary supplements (VMS) among Americans is on the rise. According to new research from Mintel, among the 78% of Americans who are vitamin* users, a third (34%) have increased their usage since the start of the COVID-19 pandemic, including nearly half (47%) of Millennials.