Current fragrance trends are heavily influenced by social media platforms such as Instagram and TikTok. Mintel’s The Future of Fragrance 2025 highlights how viral micro-trends and growing interest in discovery sets are accelerating fragrance sampling, which is one of the biggest fragrance trends this year. Consumers are rationalising the cost…
Indonesia is emerging as a major force in the global beauty industry, fueled by a youthful population, digital engagement, and evolving consumer preferences. With over 270 million people—more than half under 30—Indonesia presents vast opportunities for beauty brands to innovate and connect with engaged consumers. Value-Driven Beauty Shoppers in Indonesia…
Thailand’s fragrances and scented products market is growing, with product launches increasing from two percentage points between October 2019 and September 2020 to 4% in the same period from 2023 to 2024 according to Mintel research. However, many consumers still turn to fabric softeners as their daily scent, whether through…
Mintel research reveals that while over 40% of Indian adults identify grey hair and wrinkles or fine lines as key signs of ageing, a growing number are redefining ageing concerns. Issues like hair fall (36%), dry skin (33%), and dull skin (30%) are now recognised as major indicators of ageing.
According to new Mintel research, nearly a fourth (22%) of Black consumers use self-tanning products, a 175% increase from 2022 (8%), driven by younger consumers. Self-tanning products are especially popular amongst Black Gen Z (ages 18-28 in 2024) and Millennial (ages 29-45 in 2024) consumers, of which 31% and 28%…
Mintel, the experts in what consumers want and why, has announced three key trends set to impact the global beauty and personal care (BPC) industry in 2025 and beyond. In the years to come, expect to see AR glasses become integral to daily routines while innovative ingredients like glycoproteins will…
Latest Mintel research reveals that 33% of Gen Z aged 18-27 in India are increasingly prioritising lifestyle changes (e.g. healthy diet, maintaining proper sleep patterns) over skincare products to manage their skin concerns. Factors such as pollution (48%), poor sleep (46%), and stress (46%) are recognised as…
CHICAGO, IL (July 24, 2024) – According to new Mintel research, more than half (52%) of US men use facial skincare products, a 68% increase from 2022 (31%). Facial skincare is especially popular among Gen Z men (ages 18-27 in 2024), of which 68% use facial skincare, compared to…
While they should be embracing the joy of youthful skin, new research from Mintel reveals Botox is fast becoming more acceptable for Britain’s young females as a quarter (23%) of young women aged 18-34 are interested in having Botox, compared to just one in ten (10%) Brits as a whole.
Mintel latest research reveals that a staggering 59% of Indian consumers brush their teeth just once a day, while only 34% do so at least twice daily. A closer look at gender-specific data suggests that women are more diligent in their oral care routines compared to men.
Thai consumers exhibit a penchant for experimentation in beauty and personal care products. Mintel research shows that nearly half (48%) of consumers are prone to shift to new beauty brands, emphasising the need for Thai beauty brands to tailor their engagement strategies to various market demographics. “The…
Despite stagnant growth in the haircare category, 35% of Indian consumers have increased the time spent on haircare routines in the six months leading to September 2023, with 44% expressing interest in personalised products tailored to their individual hair types according to Mintel Global Consumer research. Haircare subcategories such as…
