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Beauty and Personal Care

Available 24 hours a day, Mintel’s global public relations team is pleased to provide accredited journalists with access to our research, arrange interviews with our expert analysts and share the latest insights across categories and countries.

The shift towards wellness was occurring prior to COVID-19 but has been accelerated by pandemic-related stressors. Mintel COVID-19 Tracker data* reveals that 40% of Canadians have increased the priority they are giving to their mental wellbeing due to the pandemic. As a result, Canadians are seeking methods to care for…
China’s haircare market retained a steady growth rate of 4.8% in 2020, reaching a market value of RMB48.7 billion 94% of urban Chinese consumers think that haircare is as important as skincare Nourishing is as important as deep cleaning (both 64%) for Chinese consumers…
68% of Americans who would like to see some diversity in beauty/grooming advertisements say they feel this way because it “reflects real life.” 73% of adults agree the beauty industry plays on women’s insecurities. 52% of beauty product consumers say affordable products indicate that a brand is inclusive. Major unprecedented…
Staying fresh and clean throughout 2020 has been a tale of two halves according to new research from Mintel; while soap sales doubled, sales of deodorants continued to slump. Lockdowns and social distancing have triggered a dramatic decline in deodorant usage as, according…
Mintel, the experts in what consumers want and why, has today (29 January 2021) announced four key consumer trends set to impact the global beauty and personal care industry during 2021, encompassing the behavioural drivers of wellbeing, value, technology, and surroundings. Beautiful Mind: Brands have an opportunity…
Haircare brands need to make 2021 the year they step up and meet the untapped needs of those with non-straight textured hair. The majority (56%) of US adults do not have straight hair texture, according to Mintel, the experts in what consumers want and why. And when it…
Mintel, the experts in what consumers want and why, has today launched  Asia Pacific: The Beauty and Personal Care Landscape. Uncovering consumer behaviour across Asia Pacific’s beauty and personal care industry, this collection of analyst-driven insights highlights how Mintel’s trend predictions have played…
Self-confidence (40%) ranks higher than looking attractive (35%) as reasons for using men’s grooming products. 49% of Gen Z men are highly engaged in facial creams. 45% of Gen Z consumers were more encouraged by their male friends to use products in comparison to celebrities (23%). For Indian men, a…
As British Summer Time ends once again and with sunshine in short supply, new research from Mintel reveals the nation’s use of the sunshine vitamin is growing faster than any other vitamin supplement.  Usage of Vitamin D has risen 8 percentage points in…
Heightened hygiene and increased time at home have helped to revive British women’s interest in facial skincare routines, with cleansers and moisturisers proving to be beauty winners – according to latest research from Mintel. Following a dip in usage in 2018/19, facial cleansing is well and…
Endless hours spent in front of screens, intensified by COVID 19, is opening up a white space opportunity for VMS players in India, according to the latest research from Mintel. While three in ten Indian VMS users have taken mineral supplements such as calcium, iron, zinc (30%)…
As China’s business economy gets fully back on track, the consumer industry also moves in tandem, and high-end beauty brands have begun to restart omni-channel marketing. Latest research from the world’s leading market intelligence agency Mintel reveals that new products at prestige/luxury price positions comprised 25%…