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Social and Lifestyle

Available 24 hours a day, Mintel’s global public relations team is pleased to provide accredited journalists with access to our research, arrange interviews with our expert analysts and share the latest insights across categories and countries.

Four out of ten (40%) LGBTQ+ individuals say they’re anxious compared to just 3 in 10 (30%) of the population as a whole, according to new Mintel research. Additionally, 25% recently stated that their mental health has worsened over the last year. Nearly a third (30%) of LGBTQ+ individuals…
Thai consumers are increasingly turning to online channels for travel inspiration and to share their experiences, according to Mintel research. Before embarking on a trip, 53% of Thais use social media to explore popular destinations. After their journey, 54% share their experiences on personal social media accounts.
Inflation has changed the way consumers spend their money. It has also changed the way they live. The latest research from Mintel reveals that 48% of Thais delay or cancel plans for major purchases because of the rising prices of goods and services, while 43% spend less…
Despite financial instability, 50% of Indian consumers are focusing on enjoying the present moment and making financial decisions that emphasize immediate gratification. According to new Mintel research, younger men, in particular, express a greater inclination toward indulgence, with 68% of Gen Z urban males spending money each…
Indian consumers are more inclined to be influenced by people they know personally on social media when making purchasing decisions, according to the latest research by Mintel. While urban consumers show a preference for online influencers, with 28% relying on them compared to 19% of the total sample, they are…
Mintel has shared insights into the latest lifestyle, food and beverage trends driving the Thai senior consumer market during an appearance at this year’s Fi Asia Thailand exhibition.  As a country with an ageing population, Mintel’s research highlights the challenges and opportunities presented by this steadily increasing Thai demographic aged…
76% of self-proclaimed influencers say they earn enough money from social media content creation and advertising to support themselves without other work. 54% of consumers tend to follow their favorite content creators across all the social media platforms they post on. Social media personalities who create content based on broadly…
Global market intelligence firm Mintel has shared key findings from its latest research on Thai consumers’ Healthy Lifestyles, highlighting how brands across sectors can align with consumers’ desire for holistic wellbeing. Mintel research reveals the gap between Thai consumers’ aspirations for health and their actual behaviours. Despite understanding the importance…
New research from Mintel reveals that a majority of India’s Gen Z consumer population (aged 18-26 in 2023) in India are motivated to realise their future ambitions, with 91% emphasising the importance of savings to reach their goals. The research indicates that this young generation dreams of owning homes…
39% of consumers say they follow/would follow a sober curious lifestyle for physical health reasons and 29% for mental health reasons 71% of sober curious consumers worry about the long-term health effects of alcohol consumption 73% of consumers believe alcohol substitute drinks should be cheaper than alcoholic drinks The ‘sober…
With higher stress levels and sleep concerns, consumers are looking for solutions that promote improved sleep. Mintel data reveals that only 29% of Japanese consumers are satisfied with their sleep, while 57% of Japanese women in their 30s have three or more sleep problems. On May 17th, Mintel joined in…
Food and gatherings remain fundamental elements of celebration in modern Thai culture, and reunion with loved ones is a top priority for more than 80% of consumers. Seven in 10 Thais are choosing to stay in during festive/special occasions to beat cost of living increases. Nostalgia and indulgence are top…