Innovation is a critical contributor to brand success in today’s fast-paced consumer markets. However, new product development has plummeted in recent years, leaving brands in need of guidance and inspiration, which will allow them to fully unlock their potential. Product innovation faces multiple complex and interconnected challenges. The economic environment…
Mintel, the experts in what consumers want and why, is excited to announce the launch of Mintel Leap, the new Market Intelligence AI fundamentally changing how businesses conduct research by answering their most complex questions instantly. The real magic is that Mintel Leap is a closed-loop,…
Mintel, the experts in what consumers want and why, has today (Thursday, 13th October 2022) announced its expansion of Mintel Reports Germany. Following its successful launch in 2019, the portfolio is growing from 80 to 135 annual reports covering new industries, including Automotive, eCommerce, Fashion,…
Understanding the US online beauty and personal care space is complicated, time-consuming, and fraught with error. To keep up with what consumers are saying about products, benchmark against competitors, and understand changes in pricing, brands need to look beyond manual data collection and analysis. Following several…
Mintel, the experts in what consumers want and why, has today announced three trends set to impact global consumer markets in 2022. From technology that predicts the success of potential romances to brands tackling COVID-19 ‘survivor’s guilt’ and eco-anxiety, this year’s trends include: In Control: In times of…
Mintel is pleased to announce that Josh Morgan has been promoted to serve as Head of Sales Enablement for Mintel’s Americas business. With more than a decade of sales and marketing experience, Morgan brings with him an innovative approach to fully modernize Mintel’s commercial operations. In this newly created role,…
Mintel, the experts in what consumers want and why, has today announced exciting changes to its global leadership team. After 16 years as Chief Executive Officer, expanding Mintel’s consumer and category research to over 80 markets worldwide, Peter Haigh takes up a new position as Chairman of the Mintel Board,…
Mintel is delighted to announce that Marie Becker has been appointed as the new Senior Vice President, Head of Consulting, Americas at Mintel. Marie Becker, a global leader in business strategy, joins Mintel with two decades of experience spanning marketing, insights, customer experience, and business development for B2B and B2C…
Mintel has appointed Adiat Baker to serve as its first Global Diversity Manager. As experts in what consumers want and why, Mintel strives to build a diverse, equitable, and inclusive company culture that leads with insight and expertise. The Global Diversity Manager will be pivotal to help Mintel deliver on…
Mintel, the experts in what consumers want and why, has today (12 January 2021) announced seven trends set to impact global consumer markets in 2021, including analysis, insights, and recommendations centred around consumer behaviour, market shifts, innovative brands, and opportunities for companies and brands to act on…
The 12th annual China Business Network (CBN) Corporate Social Responsibility Ranking award ceremony was recently held in Shanghai. The ranking, hosted by China’s leading financial media outlet China Business Network (CBN), is designed to recognise innovative companies that prioritise efforts in social responsibility. In…
Mintel, the experts in what consumers want and why, is celebrating its 20th anniversary in Asia Pacific. The company opened its first APAC office in Australia in 2008 and began offering market intelligence services to the wider region. Today, Mintel has offices in China,…
