Mintel appoints Josh Morgan as Head of Sales Enablement to lead sales modernization in the Americas

October 20, 2021

Mintel is pleased to announce that Josh Morgan has been promoted to serve as Head of Sales Enablement for Mintel’s Americas business. With more than a decade of sales and marketing experience, Morgan brings with him an innovative approach to fully modernize Mintel’s commercial operations.

In this newly created role, Morgan will lead the Sales Enablement Team, focused on improving the quality time commercial teams spend with clients and optimizing Mintel’s content to help clients make better business decisions.

Having worked across Mintel’s global offices for the past eight years, Morgan comes with an impressive track record in international sales. Morgan began his Mintel career in the London office where he was quickly promoted to Account Director; he then moved to Shanghai where he was, once again, quickly promoted to Sales Director. More recently, he has worked as AVP Sales, US, and Canada, where he was awarded Sales Assembly’s ‘Performer of the Year’ Award in 2019.

Morgan’s academic pursuits include earning an MBA from the University of Manchester, as well as attending a leadership course at Stanford University Graduate School of Business.

Josh Morgan, Head of Sales Enablement, Mintel Americas, said:

“I am delighted to have been given the opportunity to head up this newly created division. The sales industry is in the midst of rapid transformation powered by technology, including artificial intelligence (AI). America is the epicenter of that innovation and it’s becoming more and more popular across the globe as companies see the value of leveraging advanced technology to drive decision making.”

Ben Dietz, President Mintel Americas, said:

“Josh has been a pioneer of the modernization of our business ever since joining the Americas operations two years ago. It’s now time for Josh to do this on a much grander scale. Sales enablement is described as the lynchpin within any revenue organization and the great work of Josh and his team will allow Mintel to speed up our selling process and devote more time to accommodating the needs of our clients, giving them the insights and recommendations they need to grow their businesses.”

Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

More from Mintel
  • Mintel Store
    Mintel Store
    Get smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....
    View reports
  • Global Outlook on Sustainability: A Consumer Study 2024-25
    Global Outlook on Sustainability: A Consumer Study 2024-25
    Get the latest sustainability data, with insights on consumers, products and markets to inform your innovation strategy and build your sustainability strategy....
    Find out more
Subscribe to Press Releases
Contact Press Office
Latest insights
March 19, 2024
Innovation is a critical contributor to brand success in today’s fast-paced consumer markets. However, new product development has plummeted in recent years, leaving brands in need of guidance and inspiration,…
January 9, 2024
Mintel, the experts in what consumers want and why, is excited to announce the launch of Mintel Leap, the new Market Intelligence AI fundamentally changing how…
October 13, 2022
Mintel, the experts in what consumers want and why, has today (Thursday, 13th October 2022) announced its expansion of Mintel Reports Germany. Following its successful launch in…

Download the Latest Market Intelligence