S Ep134
Gen Alpha - The New Frontier for Beauty Brands

Host Andrew McDougall is joined by Base Beauty founder Jodi Katz to discuss Generation Alpha, the youngest generation of consumers already affecting the beauty industry. How will Gen Alpha’s exposure to technology, social media, and diverse cultural influences shape their perception of beauty? What should brands do to communicate and engage with this tech-savvy and trend-setting cohort? Listen now to find out more!

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Meet the Host
Andrew McDougall
Andrew McDougall, Director, Mintel Beauty & Personal Care.
Meet the Guest
Jodi Katz
Jodi Katz, Founder & Creative Director, Base Beauty Creative Agency.
Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

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