Global new products database features screenshot

Category insights

Expert global and regional reports detailing launch patterns, current and emerging trends and forecasts.

Ingredients zone

Detailed ingredient and nutrition searches and articles with graphing to visualize trends.

In-depth analysis

Charts, tables and the ability to generate instant reports and presentations.

Detailed research

Granular detail to provide reliable, consistent, and trendable product-level data and insight.

46 categories and
274 subcategories

62 countries
(and counting)

200 packaging attributes

38,000 products added every month

Global coverage

Mintel GNPD monitors consumer packaged goods in 62 countries, 46 categories, 272 subcategories, with more than 38,000 products (both branded and private label) added monthly, 3.5 Million existing records

Depth of analysis

More than 80 fields of information in each product record ranging from ingredients and materials to packaging and claims. Our sub-group classification enable deeper analysis on the new products in the market

Greater product variety

GNPD’s proprietary methodology captures a broader variety of new products in each country and category, providing greater product variety

GNPD analysis

GNPD’s analytics allow you to understand data faster and better. Analyze ingredients, create and personalize multiple charts, custom sort tables, calculate change, and generate instant reports and presentations.

Sales performance data

Track what products and product attributes are failing or succeeding in market. In partnership with IRI Worldwide, GNPD IRIS overlays product-level sales data with new product launch activity.

Retrieval and consulting

Mintel’s global retrieval services allow you to receive and analyze GNPD products in hand. Our global in-house consulting and field services teams provide additional levels of support for custom presentations, analysis and product procurement.

Industry Coverage

Food

Baby Food
Bakery
Breakfast Cereals
Chocolate Confectionery
Dairy
Desserts & Ice Cream
Fruit & Vegetables
Meals & Meal Centers
Processed Fish, Meat & Egg Products
Sauces & Seasonings
Savoury Spreads
Side Dishes
Snacks
Soup
Sugar & Gum Confectionery
Sweet Spreads
Sweeteners & Sugar

Drink

Alcoholic Beverages
Carbonated Soft Drinks
Hot Beverages
Juice Drinks
Other Beverages
RTDs
Sports & Energy Drinks
Water

Pet

Pet Food
Pet Products

Beauty & Personal Care

Colour Cosmetics
Deodorants
Fragrances
Hair Products
Shaving & Depilatories
Skincare
Soap & Bath Products

Health & Hygiene

Diapers & Feminine Hygiene
Healthcare
Oral Hygiene

Household

Air Care
Cleaning Equipment
Dishwashing Products
Fabric Care
Hard Surface Care
Home Storage
Paper Products
Pest Control
Toilet Care

Country Coverage

Asia Pacific

Australia
China
Hong Kong
India
Indonesia
Japan
Malaysia
Myanmar
New Zealand
Pakistan
Philippines
Singapore
South Korea
Sri Lanka
Taiwan
Thailand
Vietnam

Europe

Austria
Belgium
Croatia
Czech Republic
Denmark
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Netherlands
Norway
Poland
Portugal
Romania
Russia
Slovakia
Spain
Sweden
Switzerland
Turkey
UK
Ukraine

Latin America

Argentina
Brazil
Chile
Colombia
Costa Rica
Ecuador
Mexico
Peru
Puerto Rico
Venezuela

Middle East and Africa

Egypt
Iran
Israel
Morocco
Nigeria
Saudi Arabia
South Africa
UAE

North America

Canada
USA