What’s it about?
Who is it for?
You work in product development, product innovation, research and development or product design. You’re challenged to improve the speed, quality and success of product development projects. You need evidence and insights to develop and validate concepts, build business cases, develop the products and take them successfully to market. Our product innovation insights can inspire your ideas and our data can support them. At Mintel, we know about product innovation – we’ve analysed over 2.5 million new FMCG products and counting.
What’s in it for you?
You need data to support your thinking and innovation strategies. We spot the trends and spell out their implications so you can concentrate on what you do best – innovating for your business.
Our global view can expand your creative horizons and give you a new perspective. Our experience puts innovation in context, so you can see its potential on your own patch.
We’re focused on results, on exploring objectively the reasons for the success and failure of new product launches. We can show you best practice and help you avoid the same mistakes so you’re one step ahead of the competition.
- Concept development
- Concept validation
- Innovation trends
- Innovation consulting
- Competitive intelligence
- New product sales data
- Packaging analysis
- Claims analysis
- Mintel Global New Products Database (GNPD): 46 categories, 270 subcategories and 20,000 products a month
- Mintel Inspire: real-time consumer trends – and the data behind them
- Mintel Consulting: bespoke research and recommendations
- Mintel Field services: mystery shopping, product retrieval, assurance of quality