Product innovation

 

What’s it about?
Product innovation is not just about being new or being different. It’s about creating new products that customers will love, taking a different path consumers will want to follow. Product innovation That’s where our expertise in product innovation comes into its own. We seek out new flavours, formulas, fragrances, packaging, ingredients and ideas. And we track how consumers respond, identifying what works and what doesn’t. And explaining exactly why. That gives our clients an edge. It tunes them in to emerging trends, giving them a base of knowledge on which their own new ideas can flourish. It’s why we work with 90% of the world’s leading FMCG businesses.  It’s why we can work for yours.

Who is it for?

You work in product development, product innovation, research and development or product design. You’re challenged to improve the speed, quality and success of product development projects. You need evidence and insights to develop and validate concepts, build business cases, develop the products and take them successfully to market. Our product innovation insights can inspire your ideas and our data can support them. At Mintel, we know about product innovation – we’ve analysed over 2.5 million new FMCG products and counting.

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What’s in it for you?
market intelligenceINTELLIGENCE

You need data to support your thinking and innovation strategies. We spot the trends and spell out their implications so you can concentrate on what you do best – innovating for your business.

inspiration INSPIRATION

Our global view can expand your creative horizons and give you a new perspective. Our experience puts innovation in context, so you can see its potential on your own patch.

impactIMPACT

We’re focused on results, on exploring objectively the reasons for the success and failure of new product launches. We can show you best practice and help you avoid the same mistakes so you’re one step ahead of the competition.

  • Specifics
  • Concept development
  • Concept validation
  • Innovation trends
  • Innovation consulting
  • Ingredients
  • Competitive intelligence
  • New product sales data
  • Packaging analysis
  • Claims analysis
A selection of the team here to help you
Lynn-Dornblaser_US

Lynn Dornblaser

Director of Innovation and Insight

Lynn brings more than a quarter century of product trend knowledge to Mintel, which she joined in 1998. In her current role she applies her unique perspective on the market and new product development to tailored client research.

Lynn is a regular speaker at many of the worlds major innovation conferences. She is also regularly quoted by US media.

Prior to joining Mintel, Lynn covered new product trends at several trade magazine publishing companies, as editor and editorial director of New Product News.

Allexandra_Richmond

Alexandra Richmond

Research Manager

Alexandra joined Mintel as a Senior Health and Beauty Analyst in 2006 and has extensive experience of tracking and analysing consumer and product trends within the FMCG industry.

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Henrik Møller Jørgensen

Global Household Care Research Analyst

Henrik joined Mintel after 13 years at Danlind, one of the largest manufacturers for the Household industry in Northern Europe, as R&D and Laboratory Manager.

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