The world's leading market intelligence agency.Our expert analysis of the highest quality data and market research will help you grow your business.
The events and tradeshows Mintel is taking part in across the world. You will have the chance to meet our expert analysts and find out about our products and services.
Our culture nurtures amazing talent and encourages creativity and autonomy. We aim to identify and retain the very best and brightest minds to help build and support our dynamic business.
Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting
Mintel's Market Data Reports offer a quick and in-depth look at a market, providing Market Sizes, Market shares, Industry insights and 5 years forecasts.
The expert-led global market intelligence solution for the beauty and personal care industries.
Competitive intelligence, customer engagement metrics and expert analysis of direct marketing.
Email marketing performance metrics to track and assess competitor and industry activity.
The expert-led global market intelligence solution for the food and drink industries.
A global database of new consumer packaged goods launches in 62 countries.
The expert-led global market intelligence solution for the household and personal care sectors.
Market sizes, market shares and forecasts for 34 of the world’s most dynamic markets.
Trends in the dining experience, menu optimization and new flavors, ingredients or food preparation methods.
Rapid, reliable consumer opinions on new food and drink products.
Comprehensive, in-depth consumer and market analysis and trends in 11 countries.
Trend tracking, analysis and interpretation of changes in culture markets, brands and consumer behavior.
Mintel Consulting delivers a fresh viewpoint supported by rigorous data on brand, innovation, strategy and consumer insight.
Mintel Field Services provides authentic consumer reporting with data that monitors competition and informs sales strategy.
“I rely a lot on GNPD report because you can view all the trends in a specific category with examples of products in other countries. That is very good for us because it very often gives us an idea of what could be applied to our own brands.”
MARKET RESEARCH AND INSIGHT MANAGER
My role is Insight/Research Manager, mainly focusing on alcoholic beverages.
Right now we are interested in the shopper and their purchasing decisions. I work through all kinds of research for the company, mainly sales, consumer and market data but now we are moving to looking at the trade channels and the shoppers as well.
The parent company is about the alcohol category – beer and spirits, but we have some acquisitions in non-alcohol categories such as Oishi, Sermsuk, and we also have F&N dairy products, so we are in almost all the beverage categories.
Our objective is always to increase sales!
Right now Mintel is offering a presentation on trends in Southeast Asia. This has been very useful to me because I can share it not just within my company but with other companies that we work with so we are all pushing in the same direction.
The frequent updates on our category and the coverage of Asian markets are very important for us also.
I think the category insights are quite complete. I rely a lot on GNPD report because you can view all the trends in a specific category with examples of products in other countries. That is very good for us because it very often gives us an idea of what could be applied to our own brands.
We get category insights on a monthly basis in alcohol and non-alcohol categories. The main thing is to get updates on products, more on the non-alcohol side. We have been subscribing for around three years.
We don’t contract creative/media and advertising agencies to the same extent as other FMCGs because the advertising of alcohol is highly regulated in Thailand, so we focus more on sales channels, events marketing, sponsorship and communities. We have to find a way to make sure the brand keeps in the top of consumers’ minds.
I am trying to find updated insights on consumer and category trends on the macro level and Mintel has the periodic presentation and insights on the consumer to keep us up to date.
Thai Beverage Public Company Limited, also known as ThaiBev, is Thailand’s biggest drinks company and one of the largest in Southeast Asia.
It was formed in 2003 to consolidate a number of leading spirit and beer brands in Thailand and has since diversified into non-alcoholic beverage and food sectors.
With global coverage of key new products launched, GNPD (Global New Products Database) is your destination for data, analysis and insight on product packaging innovation.