Mintel reports are always useful when it comes to understanding the market as well as our consumer. The data and insights help us formulate our business plans for the year ahead and also provide insight into the longer term terms we need to be focusing on.
The report was extremely useful. I have engaged a number of business areas including, Business Development, Data & Analytics, Brand, Retail Ops, Commercial and our Executive team to share findings from the report. We are in the process of developing our online channel strategy and the report will be used…
The reports we purchased were used to quote relevant insights to the business internally (trends, consumption, stats) either for the group (HQ) or in the UK to help shape up brand and category plans and also to demonstrate to retail partners what trends are driving consumer behaviours at JBP presentations…
We use Mintel to provide us with some credible data that tells us about existing & new trends in the cider market that we may know something about but need some numerical data that backs this up. When we have the Mintel numerical data, details of existing & new trends…
The Mintel report that we purchased has greatly helped in putting some of our internal plans into context and for us to adjust these plans in line with the latest trends and competitor activity. Some of these trends have also been utilised by our Innovation and brand teams in building…
From a Bacardi perspective, as funds are limited and will continue to be limited over the next year, we need to be more targeted with our spend, aligning to relevant projects, hence why we are looking at purchasing reports on an Ad Hoc basis.
Whilst cheese as an industry has been around for centuries, the pace at which it is changing is incredible. Using the Mintel reports is key for us to stay on top of market trends. They provide essential insight as we plan long term for the direction of our business. They…
I use Mintel reports as an overview of a market. If it is an area, we are interested in we may then commission bespoke research or buy EPOS data from Mintel or Nielsen to drill down to more specifics. This however is a lot more expensive so if I can…
As a result of the reports, I’ve identified various additional areas of the market to consider targeting. It’s also helped shape our thinking in terms of our brand’s characteristics/USPs and direction going forwards.
In the short term, we have used the reports to help inform the early stages of innovation where we are considering the attributes in terms of texture and flavour. We have used the ice cream reports & the adjacent category reports to understand these trends and how we should build…
“Congratulations to Mintel, a leading market intelligence firm on achieving the milestone of operating its business in APAC for over 20 years in providing local expertise and global insights.” Mintel GNPD and Mintel Food & Drink Mintel helps us stay ahead of the curve in the market, with providing their…
I wanted to thank you for the great support you have been providing to us at Thinking Forks, especially during these difficult times. We appreciate the way the team has guided us and helped navigate through various Mintel offerings and provided us with the access especially to Mintel COVID-19 tracker…
