We have been using Mintel’s Global New Products Database (GNPD) platform since 2018 and our entire team have been using the tool for various purposes and to better understand both products and markets with the ability to drill down into a great level of detail. The tool has helped us…
I am responsible for strategy in our personal care business and for M&A in that sector also. We look at our business in the same way that our customers do, so we have ‘leave-on’ and ‘rinse-off’ basically, plus we have a special area of active ingredients. We operate on a…
I’m involved with product launches and promotions, customer presentations/training and marketing activities. My primary focus is North America but we often need data that is global or regionally-focused elsewhere. Our main objective is to achieve growth in all regions, specifically in hair care and home care. Mintel GNPD, Mintel Reports…
My main role is to lead on new product concepts on complexion and skincare category. Our aim is to be competitive by bringing in unique products and increasing customer loyalty. Mintel BPC Our company has been using the Beauty and Personal Care service for more than decade. We use it…
