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Solvay Home and Personal Care

Juliana Rumbaugh - Business Development Manager

I’m involved with product launches and promotions, customer presentations/training and marketing activities.

My primary focus is North America but we often need data that is global or regionally-focused elsewhere.

Our main objective is to achieve growth in all regions, specifically in hair care and home care.

Mintel GNPD, Mintel Reports and Mintel Trends

We subscribe to GNPD, Reports, Market Sizes and Trends, and I use them specifically in Home and Personal Care. We’ve been a Mintel customer for around five years.

Mintel has helped with market sizing and trends on numerous occasions. Knowing the trends helps us to narrow our focus when launching a product.

Mintel compiled numerous trends presentations for me that gave us better access to customers we hadn’t had a strong relationship with previously.

We get excellent trend reporting, service from our account representative and relevant launch information. We are very pleased with Mintel’s services.

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